TikTok is increasingly integrating AI-driven digital humans into its global platform, offering tools for creators, brands, and e-commerce sellers to produce lifelike virtual avatars for short videos, livestreaming, and product marketing without the need for human actors or physical shoots. Through TikTok for Business and its Symphony Creative Studio, users can select pre-made or custom avatars, input scripts, and generate multi-language, AI-voiced content aligned with TikTok trends. The platform supports 24/7 automated livestreaming and cross-border e-commerce sales, with strict policies requiring AI-generated livestreams to be clearly labeled and compliant with community guidelines. Third-party providers extend these capabilities with advanced scripting, multi-platform integration, and real-time language adaptation, positioning digital humans as a scalable, cost-efficient solution for global audience engagement and virtual influencer marketing on TikTok.
TikTok is owned by ByteDance, a Chinese technology company headquartered in Beijing, but TikTok itself is incorporated in Singapore and operates as a separate international version of the short-video platform distinct from Douyin, which serves the mainland China market.