Huace Film & TV (huacemedia.com, SZ300133) is one of China’s leading film and television companies and has been actively incorporating AI and digital human technologies into its operations. The company has launched wearable digital collectibles that allow users to build unique 3D avatars, applied virtual digital human technologies in film production such as the movie A Writer’s Odyssey, and created business units dedicated to metaverse and AIGC (AI-generated content). It established an AIGC Research Institute in 2023 with an initial 500 million RMB fund to drive innovation in digital humans, AI-assisted scriptwriting, face and voice replacement, virtual production, trailers, special effects, and AI-generated posters. Huace has also partnered with companies such as Baidu and Migu to integrate large language models like Wenxin Yiyan (ERNIE Bot) into its workflows. Its initiatives span from building virtual idols and interactive fan engagement through digital humans to developing copyright-based digital assets for commercialization.
Huace Media (Zhejiang Huace Film & TV Co., Ltd.) established the AIGC Research Institute in June 2023 with a 500 million RMB special fund to embed generative AI across its film and TV operations. Led by President Fu Binxing, the institute is structured around system development, creative empowerment, application promotion, and cooperation, and focuses on building three specialized AI models for text, image/text, and 3D assets. These models support workflows from script evaluation and screenwriting assistance to virtual production, asset generation, and post-production marketing, including fan engagement via digital humans. By 2024, Huace launched in-house models such as “Youfeng” and “Guose,” the latter recognized by China’s National Internet Information Office for compliant generative AI, making Huace one of the first listed film companies to achieve this.