Zhejiang Netsun Business Treasure Co., Ltd. (netsun.com, stock code 002095.SZ) has integrated digital human technology into its operations by establishing the Netsun Building AI Digital Human Livestreaming Base. This initiative focuses on creating ultra-realistic digital human content generation combined with cloud services, positioned as a SaaS tool platform that can provide every user with a digital identity. The company leverages this base for e-commerce livestreaming, short video marketing, and Saturday product selection events, where both real hosts and AI digital humans showcase goods. Netsun also collaborates with partners in finance, manufacturing, and cultural sectors to apply digital human livestreaming in diverse business scenarios, such as online retail, banking services, and brand promotions.
Toocle (toocle.com), operated by Zhejiang Netsun Business Treasure, is directly connected to the company’s digital human initiatives through its role as the central B2B trading platform around which Netsun has built an expanded ecosystem. Netsun developed the Netsun Building AI Digital Human Livestreaming Base as a service layer on top of platforms like Toocle, using ultra-realistic digital humans as virtual anchors for product promotion, livestream commerce, and short-video marketing. In this model, Toocle supplies the marketplace infrastructure and traffic, while digital humans provide scalable, low-cost, 24/7 “faces” for sellers, enhancing online trade interactions. This integration of Toocle’s commodity e-commerce system with Netsun’s AI digital humans allows traditional B2B trade to merge with next-generation virtual sales and marketing.