In April 2025, BYOND ASIA (byond.asia), a Hong Kong–based digital company, announced a strategic partnership with Zhipu to bring AI-powered digital human technology into the film and entertainment industry. At a signing ceremony, the two firms unveiled Hong Kong’s first interactive celebrity digital avatar, AI Eric Tsang, marking the start of a new phase of “AI + next-generation hyper-realistic digital humans” for media and entertainment. BYOND ASIA positions itself as a leading AI company at the forefront of digital human innovation, aiming to fuse technology and human connection in multilingual, interactive entertainment experiences.