Psychographics & Natural Language


Psychographics is a research method that is used to study the psychological characteristics and attitudes of individuals or groups. It involves the collection and analysis of data about people’s attitudes, values, beliefs, interests, and other psychological factors, in order to understand their behavior and motivations.

In the context of natural language processing (NLP), psychographics can be used to analyze the psychological characteristics of individuals based on the language that they use. By analyzing the words, phrases, and other language features that people use, NLP algorithms can identify patterns and trends that can be used to understand their psychological characteristics.

For example, NLP algorithms can be used to analyze the language that people use on social media or in other online forums, and to identify patterns and trends that indicate their attitudes, values, beliefs, and interests. This information can be used to create more personalized and relevant content, and to tailor marketing and other communications to the specific psychological characteristics of individuals or groups.

  • PersonalityML is a markup language used to standardize the description of personality in user models across different recommender systems. It is based on XML and has been developed as a way to facilitate the use of personality information in these systems. PersonalityML is used in the development of applications for managing and analyzing data related to user personality. There has been an attempt to standardize the description of personality using PersonalityML across different recommender systems.


See also:

ZMET (Zaltman Metaphor Elicitation Technique)

The usual and the unusual: Solving remote associates test tasks using simple statistical natural language processing based on language use A Klein, T Badia – The Journal of Creative Behavior, 2014 – Wiley Online Library … to find out the boundaries of a semantic domain, or to figure out group differences in cross-cultural studies beyond ethnicity, nationalities, education, and other demographic and psychographic features (Weller & … Natural Language Processing Implications and Limitations. … Cited by 1 Related articles

The psychological profile of the candidates in the 2009 presidential elections. A psychographic classification of convinced supporters D Petre, C Pelea??, V Tureanu – Journal of Media Research-Revista de …, 2010 – … The study employed a psychographic approach and had two objectives: (1) identifying the personality profiles of the main presidential candidates as they … the fact that Big Five is one of those models that allow the description of an individual’s personality in a “natural” language. … Cited by 1 Related articles All 3 versions

Machine learning methods for the market segmentation of the performing arts audiences MM Abad-Grau, M Tajtakova… – International Journal of …, 2009 – Inderscience … Machine learning has a wide spectrum of applications, including bio-informatics, medical diagnosis, natural language processing, speech and … variables are used in order to divide the arts market: geographic variables, sociodemographic variables, psychographic variables and … Cited by 2 Related articles

Semantic Advertising B Zamanzadeh, N Ashish, C Ramakrishnan… – arXiv preprint arXiv: …, 2013 – … research. This includes work in semantic modeling, user intent understanding, user psychographic profiling, contextual reasoning, natural language processing and knowledge representation and ontologies. It is beyond the … Related articles All 2 versions

Automatically learning user needs from online reviews for new product design TY Lee – AMCIS 2009 Proceedings, 2009 – … 2001). For an application that extracts strictly from natural language, we believe that these results represent a reasonable first effort. … Alternative Technologies Demographics Psychographics Behavioralistic … Psychographic variables reflect the diversity of different user groups. … Cited by 3 Related articles All 2 versions

PersonalityML: a markup language to standardize the user personality in Recommender Systems MASN Nunes, JS Bezerra… – … -Gestão, Inovação e …, 2012 – … Factor Model) (Mcrae and John, 1992) was created by Fiske, replicated by Norman and derived from Cattel’s natural language traits. They were usually labeled as (i) Extraversion, (ii) Agreeableness, (iii) Conscientiousness, (iv … Cited by 4 Related articles All 2 versions

General sentiment: How value and affect converge in the information economy A Arvidsson – The Sociological Review, 2011 – Wiley Online Library … In the 1970s psychographic segmentation was based on large-scale surveys. … refined versions of the kinds of multivariate cluster analysis deployed in psychographics, to generate the … The challenge consists in overcoming the ambiguity and polyvalence of natural language. … Cited by 20 Related articles All 6 versions

Intelligent Decision Making Technique for Marketing Using Hypothetical Database and Fuzzy Multi-Criteria Method F Ahmad, AA Khan, B Mahmood… – Journal of Basic and …, 2013 – … the database may consist a consumers demographics data (age, income, family members, birth date), psychographics data (activities … variable) fuzzy logic provides meaningful and powerful representation of measurement uncertainties and vague concepts in natural language … Related articles All 3 versions

A Comparative Analysis Of Conventional Software Development Approaches Vs. Formal Methods In Call Distribution Systems MA SIDDIQUI, MS AKHTER, NALI MIAN – VAWKUM Transaction on …, 2014 – … It captures the psychographic and demographic attributes from census archives, social media catalogs and commercial data base which are publicly available. … The concepts are not paraphrased in an informal language or a natural language. … Related articles All 2 versions

Web Mining: Key Accomplishments, Applications and Future Directions MT Ramakrishna, LK Gowdar… – Data Storage and …, 2010 – … It may consist of text, images, audio, video, or structured records such as lists and tables. Research activities in this field also involve using techniques from other disciplines such as Information Retrieval (IR) and Natural Language Processing (NLP). … Page 3. psychographic, etc. … Cited by 6 Related articles All 5 versions

User Modeling Of Online Consumers: Between-Gender Differences In Click Path Data M Weinmann, C Schneider, S Robra-Bissantz – 2013 – … Traditionally, marketers have attempted to use demographic data, psychographic data (eg, values or attitudes), and other data to segment customers … The development of a user model, defined as “a knowledge source in a natural-language dialog system, which contains explicit … Related articles All 2 versions

Customer Segmentation Based on Compensatory Fuzzy Logic within a Sustainability CRM for Intermodal Mobility BW vom Berg, AR Valdés, A Memari, N Barakat… – Soft Computing for …, 2014 – Springer … There are already several ap- proaches for customer segmentation in green marketing, eg by demographic or psychographic attributes [5]. In this paper … We start by defining the segments we want to classify customers into by using natural language then trans- forming that into a … Related articles All 2 versions

The Affect Of Consumer’S Eco Awareness On The Use, The Buying And The Preference Of Eco Labeled Food Products J Žnidarši?, M Mari?, M Ferjan – ADVANCES IN BUSINESS- …, 2012 – … Getting eco-label requires analyzing a product according to rules expressed in natural language which may be difficult to interpret but … Surveys aimed either at identifying the typical demographic qualities, such as gender or age, or psychographic characteristics such as political … Cited by 1 Related articles All 3 versions

Adaptive text extraction for new product development TY Lee – ASME 2009 International Design …, 2009 – … … In particular, users write about behavioralistic variables describing how they actually use the product and psychographic variables (activities and interests) … The prefix and suffix serve as natural language text delimiters for the need (See Table 2). Note that it is possible for the … Cited by 1 Related articles All 2 versions

Care and scale: Fifteen years of music retrieval B Whitman – ACM Transactions on Multimedia Computing, …, 2013 – … I rashly quit my degree program in natural-language processing and began to concentrate full time on the practice of what is now known as music information … What relationships can we learn between observed listening activity and psychographic or demographic behavior? … Related articles All 2 versions

Design strategy selection of AV remote UI based on system structure and user level T Nonaka, Y Uesugi, T Hase – World Review of Science, Technology …, 2010 – Inderscience … Next, four criteria were selected, demographic, geographic, psychographic and activity. … References Matsuda, M., Nonaka, T. and Hase, T. (2006a) ‘An AV control method using natural language processing’, IEEE Transactions on Consumer Electronics, Vol. 52, No. … Related articles

Reflections on e-learning from a communication perspective G Mersham – Journal of Distance Learning, 2009 – … The demographics and psychographics of learners who engage in fully online programmes vary from those in contact programmes. … Cultural codes are concerned with natural language in all its cultural forms— written, spoken, visual, and so on. … Cited by 6 Related articles All 6 versions

Web Mining: Prominent Applications and Future Directions S Subashini, TR Mahesh – … Research activities in this field also involve using techniques from other disciplines such as Information Retrieval (IR) and Natural Language Processing (NLP). … Adding such behavioral information to other kinds of information about users, eg demographic, psychographic, etc. … Related articles All 2 versions

Ontology-based customer preference modeling for concept generation D Cao, Z Li, K Ramani – Advanced Engineering Informatics, 2011 – Elsevier … Also the psychographic activities still affect customers’ interest in specific product preferences. … The ontology expression and preference semantic extraction process are described, and the process of semantic extraction is based on a shallow natural language process algorithm … Cited by 18 Related articles All 3 versions

Guiding concept generation based on ontology for customer preference modeling D Cao, K Ramani, Z Li – … series on Tools and Methods of …, 2010 – … on customers’ preference decisions [8]. The challenge makes a compelling case for us to focus on “how customers do it” rather than “what customers do.”[9]. Also the psychographic activities still affect … Lexical terms are the natural language phrases of the corresponding concept. … Cited by 2 Related articles All 4 versions

Ontology-supported database marketing FM Pinto, A Marques… – Journal of Database …, 2009 – … unambiguously represent any interpretation of a sentence (logical adequacy), have a method for translating from natural language to that … Our database contains, at an individual level different kinds of marketing information, such as demographics, psychographics, lifestyle and … Cited by 1 Related articles All 2 versions

The analysis of discourses within the political ad F Biocca – Television and Political Advertising: Volume Ii: Signs, …, 2014 – … genres with reference to a community of viewers, either a historical community or a subcultural interpretive community, specifiable for the purposes of identification by demo- graphic, psychographic, or other … Discourse analysis.-The sociolinguistic analysis of natural language. … Cited by 11 Related articles

Perspectives on Sentiment Analysis H Kennedy – Journal of Broadcasting & Electronic Media, 2012 – Taylor & Francis … Sentiment analysis uses linguistic and textual assessment, such as Natural Language Processing, to analyze word use, word order, and word … the digital advertising industry has long used to monitor, measure, and understand its target audiences’ psychographics, in his book … Cited by 1 Related articles All 3 versions

Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st century E Luck, A Ginanti – Electronic Green Journal, 2013 – … Previous researchers have attempted to segment green consumers by different means including socio-demographic aspects of income, education, gender and age (Finisterra do Paço, Raposo, and Filho, 2009); psychographic criteria, environmental concern, environmental … Cited by 2 Related articles All 4 versions

Web 2.0 for health promotion: reviewing the current evidence WS Chou, A Prestin, C Lyons… – American journal of …, 2013 – … services are complemented by computational data analytic methods, such as corpus linguistics or natural language processing approaches to … Considerations must also be given to target user communities’ demographics, psychographics, health literacy, and digital competence. … Cited by 37 Related articles All 5 versions

Digital mining applications in distance education environments T Sevindik, N Demirkeser – Scientific research and essays, 2010 – … It is a data type which is hard to get from external sources. Psychographic data Data of this type are information acquired from the views of the users. … Poteet SR, Kao A (2007). Natural Language Processing and Text Mining. London. … Cited by 8 Related articles All 2 versions

Web mining tasks and types: a survey C Kaur, RR Aggarwal – International Journal of Research in IT & …, 2012 – … i. Demographics – are tangible attributes such as home address, income, property, etc. ii. Psychographics – are personality types such as early technology interest, buying tendencies. iii. Techno graphics – are attributes of visitor’s system, such as operating system, … Cited by 2 Related articles

People are talking D Henschen – InformationWeek, 2012 – Page 1. THE BUSINESS VALUE OF TECHNOLOGY 4 lessons from elite CIOs 10 | Runaway cloud costs 14 | Who’s really a ‘software engineer’? 34 | Cisco’s compelling cloud plan 38 | What to learn from vendor M&As 40 JUNE 25, 2012 [PLUS] HOW TO AUTOMATE … Cited by 2 Related articles All 2 versions

A knowledge destination framework for tourism sustainability: A business intelligence application from Sweden M Fuchs, A Abadzhiev, B Svensson… – Turizam: znanstveno- …, 2013 – … are extracted by means of wrappers or text mining based on statistical language models or natural language processing approaches … Thus, data collec- ted, stored, analysed and visualised in the DMIS include tourists’ demographic and psychographic characteristics, buying … Cited by 1 Related articles All 4 versions

A knowledge destination framework for tourism sustainability M Fuchs, A Abadzhiev, B Svensson, W Höpken… – Tourism, 2013 – … are extracted by means of wrappers or text mining based on statistical language models or natural language processing approaches … Thus, data collec- ted, stored, analysed and visualised in the DMIS include tourists’ demographic and psychographic characteristics, buying … Related articles

Knowledge Management in the tourism and leisure industry with the case study of the Austrian National Tourist Office within the European market M Assl – Page 1. Master in Knowledge and Information Management Academic year: 2006-2007 Knowledge Management in the tourism and leisure industry with the case study of the Austrian National Tourist Office within the European market Author: Marianne Assl … Related articles

[BOOK] Search patterns: design for discovery P Morville, J Callender – 2010 – … In fact, the line between ask and search is fuzzy, defined mostly by distinctions of syntax and semantics. A query is simply a question without the ornament of natural language. When we ask and search, we seek to find.That is the goal. … Cited by 69 Related articles All 6 versions

Collaborative Filtering on C Wennerström – 2011 – Page 1. UPTEC STS 11 013 Examensarbete 30 hp Mars 2011 Collaborative Filtering on Christian Wennerström Page 2. Teknisk- naturvetenskaplig fakultet UTH-enheten Besöksadress: Ångströmlaboratoriet Lägerhyddsvägen … Related articles All 2 versions

Database Marketing Process Supported by Ontologies: A Data Mining System Architecture Proposal FM Pinto, T Guarda – … database creation with as much customer information as possible (eg, behavioral, psychographic or demographic … mean to exhaustive attribute data description or even translation, to more natural language; Data Preprocessing … Transactional Psychographics Demographics … Related articles All 5 versions

Comparative thick description: Articulating similarities and differences in local consumer experience JC Usunier, S Sbizzera – International Marketing Review, 2013 – … qualitative differences and associations may be the combination of different factors such as psychographics, demographics, beliefs … translation via targeted paraphrasing”, Proceedings of the 2010 Conference on Empirical Methods in Natural Language Processing, Association … Related articles All 2 versions

An Exploration Of Store Attribute Salience On Store Choice Behaviour In An Emerging Market HH Nguyen, P Vu, X Zhang – 2010 – … Nevertheless, another view points out attributes linked to product, advertising and pricing as situational variables, whereas customer related attributes such as psychographic and past behaviour are treated as individual variables. … Related articles All 2 versions

Tourism, travel and tweets: algorithmic text analysis methodologies in tourism W Claster, P Pardo, M Cooper… – Middle East Journal of …, 2013 – Inderscience … that appeal to targeted demographics (characterised by age, income, gender, education, etc.), instead of psychographics (grouped by … Honkela, T. (1997) Self-organizing Maps of Words for Natural Language Processing Applications, Unpublished doctoral dissertation, Helsinki … Related articles

A framework for extracting relevant web pages from www using web mining AK Sharma, A Goel – 2013 – … AltaVista was late onto the scene in December 1995, but made up for it in scope. AltaVista was not only big, but also fast. It was the first to adopt natural language queries as well as Boolean search techniques. And to aid in this, it was the first to offer “Tips” for … All 4 versions

A call for creativity in new metrics for liquid media MG Russell – Journal of Interactive Advertising, 2009 – Taylor & Francis … Based partly on household potential index (70%) and partly on store-based revenue data (30%), the metric encompasses socioeconomic and psychographic factors such as household income, education level, and literacy, as well as lifestyle data such as frequency of dining out … Cited by 24 Related articles All 6 versions

Self-identity and consumption: a study of consumer personality, brand personality, and brand relationship HH Huang – 2009 – Page 1. University of Warwick institutional repository: A Thesis Submitted for the Degree of PhD at the University of Warwick This thesis is made available online and is protected by original copyright. … Cited by 5 Related articles All 6 versions

Customer-centered design of service organizations W Karwowski, G Salvendy… – Introduction to Service …, 2009 – … customer-centered service systems design components: Customers or service users (goals, needs, behavior, demographics, psychographics) Contexts (political … to explore design possibilities that are dif?cult to implement, such as expert systems and natural language interaction … Cited by 13 Related articles All 2 versions

Handbook of Cluster Analysis (provisional top level file) C Hennig, M Meila, F Murtagh, R Rocci – 2013 – … data points. In marketing applications for example, customers may be segmented based on their needs, psychographic or demographic profiles, attitudes etc. Different views can also be obtained by considering qualitatively different distance measures, an aspect that … Related articles All 3 versions

Social media framework for the destination Usedom: How to create awareness and dialogue by using social media for the destination Usedom taking into account the … SS Stuebs – 2010 – … consumption. To reach the target market – a distinct group of buyers that the marketer has defined by examining demographic, psychographic, or behavioural segmentation – three groups of marketing channels can be distinguished: o … Related articles

A statistical approach to mining customers’ conversational data from social media D Konopnicki, M Shmueli-Scheuer… – IBM Journal of …, 2013 – … Generally speaking, in order to interact with customers, most companies define a set of segments. These segments reflect the companies’ knowledge of their customers and their traits, such as geographic, demographic, and psychographic traits. … Cited by 1 Related articles All 3 versions

Activity-based advertising K Partridge, B Begole – Pervasive Advertising, 2011 – Springer … By tracking these streams of clicks, demographic and psychographic algorithms can classify the categories that matter to groups or individuals. … User-provided data is different from data that is directly collected from sensors because it requires natural language processing to … Cited by 5 Related articles All 4 versions

Identity of identity T Nabeth – The Future of Identity in the Information Society, 2009 – Springer … terms. The definition of the semantics consists in the statement of the mean- ing that is done using sentences in natural language, but it can also be done by specifying the relationships of this term with other terms or concepts. … Cited by 19 Related articles All 11 versions

The impact of destination personality dimensions on destination brand attractiveness: Australia as a case study Y Sheng – CAUTHE 2012: The new golden age of tourism …, 2012 – … John, OP (1990). The “Big Five” factor taxonomy: Dimensions of personality in the natural language and questionnaires. In LA Pervin (Ed.) Handbook of personality: Theory and research (pp. … Plog, SC (1994). Developing and using psychographics in tourism research. … Related articles

What we know about learning: How we must change the school experience R Schank – REIRE. Revista d’Innovació i Recerca en Educació, 2010 – … architecture and a preliminary market segmentation for the product; identify the target market through demographics and psychographics; and plan a … Schank, R. & Shwartz, S. (1987): Applied Natural Language Processing (Petrocelli’s series on applied artificial intelligence. …

The Social World of Twitter: Topics, Geography, and Emotions. D Quercia, L Capra, J Crowcroft – ICWSM, 2012 – … For this reason, we have used these three APIs: • Alchemy API ( is a suite of natural language processing tools and is capable of assigning a plain English category to any given string of text (a tweet, for instance), along with a certainty score from 0.0 … Cited by 39 Related articles All 10 versions

Morphology and Morphogenesis of Folktales and Myths P Maranda – 2010 – … akin to the domain of probabilistic semantic grammars and is more or less systematic practice in some psychographic research and … Thesaurus Building: Tagging a Natural Language Corpus in Terms of MOps as Associative Structures Such associative sets are mapped … Related articles

Characterising social media users by gender and place of residence Ó Muñoz-García, JL Sampablo… – … del Lenguaje Natural, 2013 – … This step converts the text of the tweet, that often includes metalanguage elements, to a syntax more similar to the usual natural language. … Future lines of work include experimen- ting with the detection of more demograp- hic and psycho-graphic user characteristics which are … Related articles All 5 versions

[BOOK] Music Recommendation and Discovery: The Long Tail, Long Fail, and Long Play in the Digital Music Space O Celma – 2010 – Page 1. Oscar Celma Music Recommendation and Discovery The Long Tail, Long Fail, and Long Play in the Digital Music Space *£i Springer Page 2. Music Recommendation and Discovery Page 3. `Oscar Celma Music Recommendation … Cited by 159 Related articles All 7 versions

Serious games for immersive cultural training: creating a living world. MA Zielke, MJ Evans, F Dufour, TV Christopher… – IEEE computer graphics …, 2009 – … NPCs who represent typical inhabitants of the Af- ghani city or rural village meet the player. Each NPC comes with demographic and psychographic charac- teristics such as gender, age, community status, and culturally specic behavioral attitudes. … Cited by 45 Related articles All 13 versions

The Brand as Cognitive Map in William Gibson’s Pattern Recognition L Konstantinou – boundary 2, 2009 – Duke Univ Press … of person who paradoxically tries to escape the analysis of the psycho- graphic profiler and in … Style: The Essence of Social Class,” in Life Style and Psychographics, ed. William … so sophisticated that “modern-day marketers, equipped with advanced psychographic tactics, identify … Cited by 3 Related articles All 2 versions

Big Data–Big Deal A An – Page 1. Big Data – Big Deal Nick Cercone, F’IEEE 1 Department of Electrical Engineering and Computer Science Lassonde School of Engineering York University Toronto, Ontario, Canada M3J 1P3 … Related articles All 2 versions

[BOOK] Data mining and statistics for decision making S Tufféry – 2011 – … methods 90 4 Using commercial data 93 4.1 Data used in commercial applications 93 4.1.1 Data on transactions and RFM data 93 4.1.2 Data on products and contracts 94 4.1.3 Lifetimes 94 4.1.4 Data on channels 96 4.1.5 Relational, attitudinal and psychographic data 96 4.1 … Cited by 60 Related articles All 3 versions

Travel innovation and technology trends: 2010 and beyond B Offutt, C Schetzina – PhoCusWright Inc., March, 2010 – … Combine this information with psychographic and demographic databases, user surveys, “look-alike modeling,” and environmental factors such as weather and geography, and you can deliver well-targeted information in advertisements and search results. … Cited by 2 Related articles All 2 versions

Destination image of Girona: an online text-mining approach A Gassiot Melian – 2012 – Page 1. DESTINATION IMAGE OF GIRONA: AN ONLINE TEXT-MINING APPROACH ARIADNA GASSIOT MELIAN Universitat de Girona Màster en Direcció i Planificació del Turisme TUTOR: LLUÍS COROMINA SOLER CURS 2011-2012 Page 2. 1 TABLE OF CONTENTS … All 3 versions

Social Network Analysis P Kothari – Page 1. Social Network Analysis Theory, Applications and Economic Implications Prasad Kothari Page 2. Social Network Analysis Page 3. Contents Theory 1 Social network 1 Analysis Software 12 Social network analysis software 12 Some Definitions 43 Betweenness 43 … Related articles

User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software W Lu, S Stepchenkova – Journal of Hospitality Marketing & …, 2014 – Taylor & Francis … In addition, the question of whom UGC represents, and what the boundaries for generalizability of results are, is still open, as gathering demographic and psychographic information of UGC creators has been problematic from both the data availability and ethics standpoints … Cited by 1 Related articles

Big data management and business value in the commercial banking sector in Kenya W Mbaluka – 2013 – … sourcing, data mining, data fusion and data integration, ensemble learning, genetic algorithms, machine learning, natural language processing, network analysis, … processing and storage capabilities by complementing it with natural language processing and semantic analytics. … Related articles

Database marketing intelligence methodology supported by ontologies and knowlegde discovery in databases F Pinto – 2009 – Page 1. Database Marketing Intelligence Methodology Supported by Ontologies and Knowledge Discovery in Databases PhD Dissertation Doctorate in Technology Information and Information systems Department of Information Systems University of Minho PhD Student: …

The Role of Signaling Identity in the Adoption of Personal Technologies A Arbore, I Soscia, RP Bagozzi – Journal of the Association for …, 2014 – … For example, consider Google Glass, the head-mounted display that shows information in a smartphone-like format hands-free, and can interact with the Internet via natural language voice commands. … User psychographics, specifically perceived enjoyment and need for … Cited by 1 Related articles All 3 versions

Aspects And Determinants In The Demand For Schools? Educational Tourism: The Case Of A Mediterranean Island G MELIS, P MODICA, AM FARA – ADVANCES ON INFORMATION … – … Other variables also play a determinant role in the decision- making process, including personal, psychographic and socio-demographic. … Ramalho nº 59, Évora, 7000-671 Évora, Portugal Tourism product descriptions are strongly supported on natural language expressions. … Related articles

Innovations in shopper marketing: current insights and future research issues V Shankar, JJ Inman, M Mantrala, E Kelley, R Rizley – Journal of Retailing, 2011 – Elsevier … Shopper characteristics such as demographics, psychographics, and behavioral history moderate the effects of the drivers on shopper behavior. Shopper behavior influences innovations in shopper marketing, which in turn, reshape shopper behavior. … Cited by 50 Related articles All 5 versions

The ROI on Customer Feedback J Zabin – Aberdeen Group, 2009 – … preferences, behaviors and attitudes of their customers. Of course, there are large demographic and psychographic disparities between the people that the company services. Someone who enjoyed this year’s Oscar-winning … Cited by 1 Related articles All 2 versions

Requirements Analysis and Use Cases E Kalampokis, E Kalampokis, E Tambouris… – 2012 – Page 1. Linked2Media FP7-286714 An Open Linked Data Platform for Semantically- Interconnecting Online, Social Media Leveraging the Corporate Brand and Market Sector Reputation Analysis and Response Optimization Services Provided to European SMEs … Related articles All 3 versions

A Multimethod Multilevel Study of Heritage Transmission The Role of Culture on Tourist Interest and Authenticity IKA Wong – Journal of Travel Research, 2014 – … In particular, the researchers initially used open cod- ing to identify important concepts through in vivo codes, which were based on the natural language used by the infor- mants so the meanings of their views were preserved. Similar codes were then grouped into themes. … Related articles

Scenario Description Swimlanes BQIE Participatory… – Universal Methods of …, 2012 – Page 151. RESEARCH DELIVERABLE 72 Scenario Scenario description swimlanes are deliverables that visualize the activities of multiple actors in a flow of events and prove that a holistic perspective is greater than the sum … Related articles

[BOOK] Brand equity planning with structuralist rhetorical semiotics G Rossolatos – 2014 – … 2005: 364). Greimas and Groupe do not share the previous epistemological assumption of discourse generation, but they do recognise the importance of culture and a given natural language as semiotic resources. Sonesson … Cited by 11 Related articles All 2 versions

[BOOK] In search of a message to promote personal health information management EB Jacobs – 2009 – Page 1. IN SEARCH OF A MESSAGE TO PROMOTE PERSONAL HEALTH INFORMATION MANAGEMENT By Ellen B. Jacobs A DISSERTATION Presented to the Faculty of The Graduate College in the University of Nebraska … Cited by 1 Related articles All 3 versions

Uncovering group differences in progressive profiling R Rutten – 2013 – … Behavioral data includes information about browsing behavior, purchase in- tent, past purchases, site actions or read-time. Search intent data like search keywords or search category Psychographic data including values, interests, lifestyle or attitude. 3 Page 6. … Related articles

Machines that understand music L Barrington – 2012 – … 45 Table III.1 Automatic annotations generated using the audio content. Words in bold are output by our system and then placed into a manually-constructed natural language template. . . . . 49 Table III.2 Music annotation results. … Related articles All 6 versions

User behaviour modelling in a multi-dimensional environment for personalization and recommendation R Rawat – 2010 – … IR- Information Retrieval. KM-k -Means. KNN-k Nearest Neighbour. MDD- Multi Dimensional Data. NLP-Natural Language Processing. NNMF- Non Negative Matrix Factorization. OLAP- Online Analytical Processing. Para/PARA- PARAFAC Décomposition. … Related articles

Design for sustainable communities: an integral perspective PA Cohen – 2010 – … The brain, natural language and social systems are examples of complex systems (Cilliers, 1998). 8 “Ecosystem resilience is the capacity of an ecosystem to tolerate disturbance without collapsing into a qualitatively different state that is controlled by a different set of processes. … All 5 versions

Applying structuralist semiotics to brand image research G Rossolatos – Public Journal of Semiotics, 2012 – … User imagery characteristics may refer to any traits pertaining to the demographic background of the brand user (ie gender, socioeconomic class), psychographic/lifestyle traits (ie values autonomy in decision-making and is indoorsey vs outgoing), Feelings and experiences … Cited by 6 Related articles All 10 versions

Retranslating Philosophy: The Role of Plato’s Republic in Shaping and Understanding Politics and Philosophy in Modern Greece E Fragkou – 2012 – Page 1. Retranslating Philosophy: The Role of Plato’s Republic in Shaping and Understanding Politics and Philosophy in Modern Greece Effrossyni Fragkou Thesis submitted to the Faculty of Graduate and Postdoctoral Studies … Related articles All 4 versions

[BOOK] News Analytics for Financial Decision Support V Milea – 2013 – … With fast advances in the field during the Second World War, Content Analysis found successful applications in areas as varied as literature, psychiatry and psychographics, and marketing and advertising (Neuendorf, 2002). Worth mentioning is … Cited by 1 Related articles All 2 versions

[BOOK] Digimarketing: the essential guide to new media and digital marketing K Wertime, I Fenwick – 2011 – Page 1. “W Kentwertime Ian Fenwick I D’ ‘M |( ii’ The Essential Guide to New Media 8- Digital Marketing ” lI*iii““e’*”_g ” Jiiauuauni il”‘ ~ qgnee aural!!!’ ‘ l?{9Q!Ii“” e __ ‘u“’@?#lf’II’ ‘e . . 1 _’.”I”iI’!”~!l”ll”‘ll”‘ . . ~_lU¥i0airmI »’iII’IIIII“ —=”\P i ii ‘i ‘: Y I I’ ! I]. ‘Q. JJJJI Page 2. … Cited by 44 Related articles All 3 versions

[BOOK] Metaphor, personification and anthropomorphization in contemporary popular media representations of science E Long – 2009 – Page 1. METAPHOR, PERSONIFICATION AND ANTHROPOMORPHIZATION IN CONTEMPORARY POPULAR MEDIA REPRESENTATIONS OF SCIENCE A dissertation submitted by EDLAINA LONG to PACIFICA GRADUATE INSTITUTE … Related articles

[BOOK] Expanding Sentience: Introducing Digital Sociology R Neal – 2010 – … Conversational themes, identification of temes, and inclusive of Social Memories (how the past affects the present) – Communication channels (Blogs, Forums, News Commentary, etc.) – Networks (communication groupings, demographics, psychographics) – Perception Chain …

Combined rough set theory and flow network graph to predict customer churn in credit card accounts CS Lin, GH Tzeng, YC Chin – Expert Systems with Applications, 2011 – Elsevier … survival, voluntary churn and involuntary churn. The data from these samples includes demographic, psychographic and transactional variables for analyzing and segmenting customer characteristics. The results show that this … Cited by 23 Related articles All 4 versions

Acts of Translation: Young People, American Teen Dramas and Australian Television J Green – URL: http://eprints. qut. edu. au/16143/Accessed, 2010 – Page 1. Acts of Translation: Young People, American Teen Dramas, and Australian Television 1992 – 2004 Joshua Benjamin Green Bachelor of Arts (Media Studies) QUT, Honours Creative Industries Research and Applications Centre Queensland University of Technology … Cited by 1 Related articles

Exploring Big Data opportunities for Online Customer Segmentation G Fotaki, M Spruit, S Brinkkemper, D Meijer – 2013 – Page 1. Exploring big data opportunities for Online Customer Segmentation Georgia Fotaki Marco Spruit Sjaak Brinkkemper Dion Meijer Department of Information and Computing Sciences Utrecht University Technical Report UU-CS-2013-021 Page 2. ii ISSN: 0924-3275 … Related articles All 3 versions

Relationship Between The Big-Five Personality And The Financial Performance Of Fund Managers SM Camgoz, MB Karan, A Ergeneli – Diversity, Conflict, and …, 2012 – … Thus, if investors with specific psychographic profiles were more likely to exhibit specific investment outcomes, then practitioners could attempt to recognize the relevant … The “Big-Five” factor taxonomy: Dimensions of personality in the natural language and in questionnaires. … Cited by 1 Related articles All 2 versions

An Empirical Examination of the Role of Context on the Psychological Meaning of Products and Brands SK McManus – 2011 – Page 1. AN EMPRICAL EXAMINATION OF THE ROLE OF CONTEXT ON THE PSYCHOLOGICAL MEANING OF PRODUCTS AND BRANDS by SARA KRISTEN MCMANUS (Under the Direction of Roberto Friedmann) ABSTRACT Meaning is all around us each and every day. … Related articles All 2 versions

Engineering the Public: Big Data, Surveillance and Computational Politics DRAFT UNDER REVIEW DRAFT Z Tufekci – … generated natural language outputs such as conversations as opposed to already structured data such as a financial transaction. … psychographics of a majority of voters in the United States. … merging “psychographic” profiles, obtained from computationally modeling big data, with … Related articles

A critical social semiotic study of the word chav in British written public discourse, 2004-8 J Bennett – 2011 – Page 1. A CRITICAL SOCIAL SEMIOTIC STUDY OF THE WORD CHAV IN BRITISH WRITTEN PUBLIC DISCOURSE, 2004-8 by JOE BENNETT A thesis submitted to the University of Birmingham for the degree of PhD in English. Department of English School of EDACS … Cited by 1 Related articles All 3 versions


A context-aware framework for personlised recommendation in mobile environments K Yeung – 2011 – Page 1. A Context-Aware Framework for Personalised Recommendation in Mobile Environments Kam Fung Yeung A thesis submitted in partial fulfilment of the requirements for the award of the degree of Doctor of Philosophy University of Portsmouth September 2011 Page 2. i … Cited by 1 Related articles All 3 versions

Exploring parasocial interaction in college students as a multidimensional construct: Do personality, interpersonal need, and television motive predict their … M Tsay, BM Bodine – Psychology of Popular Media Culture, 2012 – For decades%2C entertainment scholars have examined audience% 20responses to media personalities%2E One of the ways in% 20which viewers interact with characters on TV is through … Cited by 4 Related articles All 2 versions

[BOOK] Machine Learning Forensics for Law Enforcement, Security, and Intelligence J Mena – 2011 – … and Networks Real Estate, Auto, and Credit Data Sets Psychographic and Demographic … techniques, personalization mechanisms, web and mobile networks, real-time psychographics, tracking and … IR) and information extraction (IE) as well as natural language processing (NLP … Cited by 4 Related articles All 3 versions

How brands become people B Lückerath – 2011 – … The analysis of the personality vocabulary represented in a natural language should thus yield a finite set of attributes that people in the language community have generally found to be the most important” (John et al., 1988, pp.174-175). 16 Page 17. … Related articles

[BOOK] Working Through Synthetic Worlds JG Morrison, MK Kisiel, CAP Smith – 2012 – … digital native interaction with digital games; discourse analysis of gameplay chat; integrating software engineering and usability engineering processes; internationalization and localization of Web sites; and human interaction with natural language technologies, complex … Related articles

Why we do what we do: A model of activity consumption L Luo, BT Ratchford, B Yang – Journal of Marketing Research, 2013 – Page 1. Journal of Marketing Research Vol. L (February 2013), 24–43 *Lan Luo is Assistant Professor of Marketing (e-mail: lluo@marshall., and Botao Yang is Assistant Professor of Marketing (e-mail: botaoyan@marshall … Cited by 4 Related articles All 3 versions

Coherency Management: Architecting the Enterprise for Alignment, Agility and Assurance Dr. Fred C. Collins, Ph. D. Executive Architect IBM Business Consulting Services f red. collins@ us. ibm. com MP De Meo – … : Architecting the Enterprise for Alignment, Agility …, 2009 – Page 354. Dr. Fred C. Collins, Ph. D. Executive Architect IBM Business Consulting Services f red. collins@ us. ibm. com Mr. Peter De Meo IT Architect, Management Consultant IBM Business Consulting Services peter. demeo@ us. ibm. com Coherency Man agement 353 … Related articles

MOOCs: expectations and reality FM Hollands – 2014 – … The role of social media networks in teaching and learning • Testing pedagogical strategies • Student engagement and motivation • Machine learning/modeling research • Natural Language processing • Human-computer interaction • Personalized/adaptive learning … Cited by 1 Related articles All 15 versions

Business Research Design: Exploratory, Descriptive and Causal Designs S Sreejesh, S Mohapatra, MR Anusree – Business Research Methods, 2014 – Springer … Reference databases enable the researcher to use natural-language key words to search for abstracts and summaries of a wide … Surveys can be generally used for market segmentation (with psychographic and lifestyle data for establishing consumer profiles), product image … Related articles

Viewers’ Mental Models of Political Messages: Toward F Biocca – Television and Political Advertising: Volume I: …, 2013 – … differences between the two. The target audience is primarily a sociological entity defined by statistical averages of demographic, be- havioral, and psychographic variables (Garreau, 1981; Wells, 1974). During the construction … Related articles

Journal of Game Design and Development Education I Parberry, DI Schwartz, H Bourdreaux, J Etheridge… – Information Sciences, 2011 – Page 1. Page 2. 1 Journal of Game Design and Development Education IssuE 1: 2011 Challenges and Opportunities in the Design of Game Programming Classes for a Traditional Computer Ian Parberry Teaching students to Make Alternative Game Controllers David I. Schwartz … Related articles

[BOOK] The compliance business and its customers: gaining competitive advantage by controlling your customers E Kasabov, A Warlow – 2012 – Page 1. THE COMPLIANCE BUSINESS AND ITS CUSTOMERS GAINING COMPETITIVE ADVANTAGE BY CO NTROLLING YOUR CUSTOMERS EDWARD KASABOV and ALEX WARLOW Page 2. The Compliance Business … Cited by 1 Related articles All 2 versions

Negative brand personality: the construct antecedents and outcome variables I Haji – 2014 – Page 1. DOCTOR OF PHILOSOPHY Negative brand personality the construct antecedents and outcome variables Iftakar Haji 2014 Aston University Page 2. Some pages of this thesis may have been removed for copyright restrictions. … Related articles All 3 versions

[BOOK] The Marketing Century: How Marketing Drives Business and Shapes Society JJ Kourdi – 2011 – Page 1. /larke in J^J How Marketing 1 ^L^fl Drives Business and I ^B^^L Shapes Society rrtury Edited by Jeremy Kourdi Page 2. THE MARKETING CENTURY ffirs.indd i ffirs.indd i 1/25/2011 5:20:15 PM 1/25/2011 5:20:15 PM Page 3. … Cited by 4 Related articles All 2 versions

Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel – Computers in Human Behavior, 2011 – Elsevier While a growing number of travelers engages in consumer-generated media (CGM) use and creation, the gap between the number of users and the number of actual con. Cited by 56 Related articles All 7 versions

TC Activity Report S Arnab – 2011 – Page 1. GALA Game and Learning Alliance The European Network of Excellence on Serious Games 1/66 Deliverable n. 2.1 Milestone MS3 TC Activity Report WORK PACKAGE NUMBER WP 2 TASK NUMBER TC2.10 DELIVERABLE … Related articles All 2 versions

A conceptual framework for the direct marketing process using business intelligence A Flici – 2011 – Page 1. A Conceptual Framework for the Direct Marketing Process using Business Intelligence A thesis submitted for the degree of Doctor of Philosophy By Adel Flici Brunel Business School Brunel University July 2011 Page 2. 2 Abstract … Cited by 1 Related articles All 4 versions

[BOOK] Business Research Methods S Sreejesh, S Mohapatra, MR Anusree – 2014 – Springer Page 1. Business Research Methods S. Sreejesh Sanjay Mohapatra MR Anusree An Applied Orientation Page 2. Business Research Methods Page 3. S. Sreejesh • Sanjay Mohapatra MR Anusree Business Research Methods An Applied Orientation 123 Page 4. … Cited by 1 All 3 versions

Exploring Marketing Theories to Model Business Web Service Procurement Behavior KD Strang – Handbook of Research on Demand-Driven Web …, 2014 – … represent and share meaning are extremely broad, ranging from the syntactic rela- tionships users perceive among natural-language tags to … The most common categories used for individual consumer seg- mentation are demographics and psychographics (or lifestyles). … All 2 versions

Computers in Private Practice Management BBOJM Long – Springer … In this information age now evolving, computers will be able to interact with humans in a humanlike way; being able to interpret natural language, in- cluding voice commands, and to direct robots with vision and other senses so that they can perform many complex procedures. … Related articles

[BOOK] Customer Segmentation and Clustering Using SAS Enterprise Miner RS Collica – 2011 – … Data ….. 241 12.1 Background of Textual Data in the Context of CRM ….. 241 12.2 Notes on Text Mining versus Natural Language Processing ….. 243 12.3 Simple Text Mining Example ….. … All 2 versions

Game mechanics–A conundrum soup S Louchart, T Lim – 2011 – … It is therefore reasonable to postulate that variables such as learning style, content, goals of instruction-learning, and even psychographics determines the support given to learners to help draw out from the learning experience the relationship between critical incidents and … Related articles

Enhancing Organizational Performance through a new Proactive Multilayer Data Mining Methodology: An Ecommerce Case Study MP Behbahani, S Khaddaj, I Choudhury – International Journal of …, 2012 – … behavioral data, recency/ frequency/ monetary transactional data, preferences/ interests/ hobbies data, psychographic data, propensity … in different fields including image processing, compiler design, artificial intelligence, expert systems, natural language processing, machine … Cited by 2 Related articles All 4 versions