Notes: ZMET, or Zaltman Metaphor Elicitation Technique, is a method for collecting and analyzing data on people’s unconscious thoughts and beliefs. It is based on the idea that people often express their…
Tag: zmet
description
description
Notes: ZMET, or Zaltman Metaphor Elicitation Technique, is a method for collecting and analyzing data on people’s unconscious thoughts and beliefs. It is based on the idea that people often express their…