https://www.campaignlive.com/article/r-ga-bids-help-brands-sell-direct-avatar-opening-store-vollebak-%E2%80%93-mars/1729652
R/GA bids to help brands sell ‘direct to avatar’ by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.