1) **Definition of virtual idol**: Appearing as “artists” such as singers, actors, models, Internet celebrities, game masters, etc., with distinct personalities and talent settings, active in major social platforms, video platforms, variety shows, etc., through accumulation Traffic and popularity to get more “job” virtual digital people.
Mode of operation: Similar to live-action artists, the operation is carried out through “works” such as songs, hard photos, and short plays.
*Main representatives: Luo Tianyi, Liu Yexi, Ling Ling, Mei Shitian, etc.*
2) **Definition of virtual host**: The “host” of the virtual world includes virtual hosts and virtual reporters of major media on the professional track; while the virtual UP hosts who are active on the video platform are operated by individuals or enterprises, and there are a large number of them. .
Mode of operation: Intelligent drives and real-life drives alternate. The professional track is dominated by news broadcasts, and the video platform is dominated by live broadcasts.
*Main representatives: CCTV Network Xiao C, Xinhua News Agency Ozawa, People’s Daily Guoguo, Hunan Satellite TV Xiaoyang, etc.*
3) **Definition of virtual employee**: launched by the enterprise, as the â??digital employeeâ? of the enterprise, to display the products, services and culture of the enterprise to the outside world. One type mostly appears as “smart customer service”, while the other type begins to “absorb fans” independently on social and short video platforms in the form of idols and celebrities.
Operation mode: enterprise virtual brand officer, image spokesperson, intelligent customer service, etc.
*Main representatives: Baixin Bank AIYA, Harbin Beer Hajiang, OPPO Xiaobu, etc.*
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