**The explosive growth of original virtual digital people, the second Luo Tianyi did not appear, why? **
In 2018, after station B officially brought Luo Tianyi under its command, it began its realization.
It is understood that at present, Luo Tianyi has achieved commercial realization through virtual brand image endorsements, holding concerts, image authorization, and live broadcast joint interaction. Among them, holding concerts for virtual digital human has become an important means of virtual digital human operation.
However, with the explosive growth of virtual digital people in 2021, the second Luo Tianyi did not appear.
Including station B, no second Luo Tianyilai was created.
Why is it so hard?
It is necessary to face up to what is a virtual idol or a virtual digital person?
The technology of the virtual idol (host) itself is motion capture + sound source library.
This type of presentation is not new, Japan’s Hatsune Miku (2007) and China’s Luo Tianyi (2012) have long appeared.
Second, virtual idols are not just images, but also created by people and created with a large amount of content. For example, Hatsune Miku and Luo Tianyi debuted as virtual singers, with a large number of music works (created by real people, synthesized by sound source library), and Many related animations, games, concerts.
At the same time, there are also a large number of daily image displays set by characters, forming a sense of existence similar to real idols. This is not something that can be achieved overnight, nor is it a gap that technology alone can fill.
However, starting in 2021, virtual idols are no longer the patent of Internet manufacturers.
At the end of 2021, Hunan Satellite TV launched the first virtual host “Xiao Yang”.
It is understood that “Xiao Yang”, as an intern host of Hunan Satellite TV, was born for more than 3 months and gathered the inspiration and wisdom of more than 30 digital artists and engineers. After that, Xiaoyang will also appear in other programs of Hunan Satellite TV one after another.
I think that the traditional TV industry has entered the field of virtual idols. On the one hand, it can be said to cater to hot spots and create explosions. Make it possible for a new group of potential users to stay.
At the same time, some virtual digital people are no longer limited to the entertainment industry.
Previously, Baidu launched the digital human platform “Xiling”. In the future, digital human production, content creation, and business configuration services will be able to achieve full-link production and optimization on one platform, reducing costs and increasing efficiency.
Li Shiyan, head of Baidu Intelligent Cloud AI Human-Computer Interaction Laboratory, said that the digital human industry has three core driving forces: user demand and technological upgrading, policy support and capital influx, and iteration of computing platforms.
But just as far as idols like Xiao Yang have debuted as virtual digital people, the current performance is mediocre.
But judging from the current performance of Xiaoyang, there are positive and negative reactions to it, and the current ratings of “Hello, Saturday” have also dropped by nearly half from the beginning to the present. Xiaoyang’s performance seems to be not as good as expected. . Some people think that the lack of technology and the high cost caused the audience’s lack of response to the virtual host Xiao Yang presented by Hunan Satellite TV.
I thought it was normal that Xiao Yang had just debuted and had a mediocre response.
Compared with the virtual singers of the past, the virtual idols in the field of radio and television also have different attributes, that is, the characteristics of their own news anchors.
However, as a “puppet who can be dressed up by anyone”, how to create a truly eye-catching virtual idol character that never rolls over and is forever young by targeting many realistic labels such as places, channels, and cultures? This is this kind of cooperation. The most important link that needs to be broken through.
However, it is conceivable that more virtual digital people will debut in the future, which refers to the showbiz mode.
The reason is that the technical threshold is getting lower and lower.
At present, there are not too many technical barriers for virtual anchors. The technology of motion capture + sound source library is mature, and 3D imaging can achieve the combination of virtual and reality in real concerts. Therefore, the real technical barrier should be AI, that is, digital Deep learning for virtual humans.
In other words, the butterfly change from puppet (human manipulation) to Pinocchio (artificial intelligence) is the real technical barrier of virtual digital human.
At present, the mainstream virtual digital people in China are actually only the category of virtual idols.
Basically, it is still in the form of a puppet, which is the same as Hatsune Miku and Luo Tianyi, a moving mascot.
In the future, virtual hosts will appear in large numbers as the partner of real hosts, especially in breaking the ice with the younger generation to break the cognitive barriers.
At present, the current state of technology will not affect the development of virtual digital people or virtual idols. What really affects the development is the expansion of business scenarios, such as the exploration and profitability of games, animation, concerts and even more fields in the derivative chain.
But what needs to be warned is that this wave of virtual digital people may usher in a round of bubble burst, and the incentive is above the metaverse.
In fact, the virtual idol layout had a large-scale attempt from 2017 to 2018, and then cooled down.
In 2021, many celebrities and celebrities started to break out after overturning. Its essence is the habit of following the trend of the technology Internet industry. Last year’s outbreak was also catalyzed by the metaverse and the never overturning design.
In addition, the big Internet companies also have the meaning of gaining experience in advance and trial and error. After all, it is an outlet. It is right to try, but most of them are just a taste, not a key breakthrough direction.
For example, Byte chose to join hands with Lehua Entertainment to join hands with virtual digital people, mainly Lehua Entertainment is exploring the way.
As a result, in fact, the virtual digital people can’t talk about real economic benefits at all.
The entire business prospect is also the end, that is, it is mainly to find a combination and presentation method for more business forms in the future, such as metaverse, artificial intelligence, games, animation, etc., and its commercial realization channels will generally appear in the above scenarios.
When it comes to core competencies, it is also in the future, also in technology, namely:
The key to the virtual digital human is that the more personable the better, the closer the human design is to a real idol, the better, and it is even better to be able to jump out of the puppet ecology and truly have a Pinocchio-style artificial intelligence water standard.
The core competitiveness is still like a real idol, which requires classic works, distinctive and penetrating characters, and in-depth interaction with fans.
In addition, for example, virtual digital people with virtual idols as the main ecology still have a difficult problem to solve: who will create content for them.
Especially at the moment when artificial intelligence is not enough to independently create content, can there be a large and spontaneous external content creator like Hatsune Miku and Luo Tianyi, who can create various works for them.
Under this premise, top-notch virtual digital talents may achieve the effect of cost reduction (sharing profits with content creators through crowdsourcing) and exponential expansion of influence, while other virtual digital talents will eventually become passers-by due to lack of content.
https://www.sohu.com/a/537255072_118802