**The commercialization of virtual human starts, and the large capital of enterprises starts the bidding mode**
In 2021, under the popularity of the metaverse, the “virtual digital human”, which is regarded as the entrance of the “metaverse” scene, has become the “window” for capital to enter the game.
According to the 2021 “transcript” of the 2021 virtual human concept stocks released by Daily Economics, as the 2021 A-share exam is coming to an end, there are 28 “virtual digital human” companies with the halo of “metaverse and virtual human” “. “Among the concept stocks, 25 companies have achieved a cumulative increase in their share prices in 2021. Among the 26 companies that disclosed have annual reports or performance forecasts, 19 companies have achieved profits, and only 7 companies have suffered losses.
As a necessary avatar for anyone entering the virtual world, a new generation of human-computer interaction platform under the trend of intelligence, virtual human is an important part of the metaverse. The agency pointed out that the application of virtual humans in news media, e-commerce live broadcast, education, cultural tourism and other fields are in the ascendant.
We can find that various major manufacturers have also released their own digital human/virtual human/digital sapiens products in order to explore more possibilities of digital human. From idol variety shows to brand spokespersons and popular Internet celebrities, the roles that digital people can play are constantly increasing.
The driving force behind this boom in digital people, Xiaobo believes that there are the following points:
1. Demand side: Intergenerational changes of users reflect young users’ yearning for novel content and virtual worlds; real IP risks are exposed, and virtual people are gradually favored by brand advertisers due to factors such as personality and content controllability. The strong support of the platform.
2. Supply side: The technical thresholds for virtual digital human-related CGI and deep learning have been lowered, and the application cost has been continuously reduced; the overseas metaverse boom and the boost of major manufacturers such as Meta (formerly Facebook) have gradually become a consensus on the virtualization of everything.
At the same time, Metaverse’s redefinition of the future Internet has further accelerated the industrialization of virtual humans, bringing a broader space for the virtual human business. GF â??â??Securities believes that the integrated development of the real economy and the virtual economy is expected to be leveraged by the virtual human being the fulcrum connecting the two worlds.
With the further expansion of the monetization path of virtual people, commercialization has officially started, and many companies have thrown olive branches and started bidding in the virtual human industry.
For example, last year, Tianyi Ai Music Culture Technology, a wholly-owned subsidiary of China Telecom, released the “2021 Metaverse Virtual Human Customization and Content Production Project Comparison and Selection Announcement”, and the procurement content was “Metaverse Digital Human Production” . Let’s take a detailed look at the basic requirements for China Telecom to purchase the “Metaverse Digital Human Production Project”:
Digital Human Image – Modeling:
Customized hyper-realistic virtual character models, including scanning (1:1 full-real scanning), model making (real skin reproduction), hair solution (xgen hair production), UV mapping, material making, and model binding;
Digital Human Image – Modeling:
Design the shape suitable for the character positioning style, and use the 3D model PBR process to create hyper-realistic character settings, including clothing design, physical clothing scanning, model making, texture drawing, material making, fabric binding and solving;
Flat production:
Real-life shooting scenes, and rendering of animated characters (the body of the character is shot, and the head is replaced with a CG animation head), including the real background (the scene selection of the film and television base), and the rendering of the full-body model (rendering using Maya rendering), requirements: image output 4K;
Video – Short Play Production:
Full virtual animation production of static scenes within 30 seconds, including motion capture, character dynamics, lighting matching, and composite character layer rendering output;
Video-CG Short Film Production:
CG advertising-level PV rendering within 30 seconds, including the staff of director, production, creativity, art, animation special effects, etc., including character dynamics, scene animation, video post-production special effects, color correction, etc.;
KOL cooperation announcement:
KOL with more than 100,000 fans, matrix self-media communication (including Douyin, video account, B station).
According to the basic requirements of China Telecom’s procurement of the “Metaverse Digital Human Production Project”, Mita Home has compiled the bidding information about the virtual human industry, and matched the best quality and most reliable resources for our partners to everyone.
**Unicom Wo Music Digital Human 3D Modeling Motion Capture Equipment Rental Service Project Tender**
Release time: 2022-04-27 16:14
Bid opening time: 2022-05-13 09:30
Deadline for obtaining tenders: 2022-05-06 17:30
1. Tender conditions:
This Unicom Wo Music Digital Human 3D modeling motion capture equipment rental service project (bidding agency number: GPDI-ZB-2022-01229) has been approved by the project approval/approval/recording authority, and the project funds are self-raised by state -owned enterprises; Unicom Wo Music Culture Co., Ltd. The project has already met the bidding conditions and is now open for bidding.
2. Project overview and tender scope
2.1 The budget for procurement needs is RMB 6,195,300 (tax excluded).
2.2 Bidding content In order to ensure the efficient production of digital human by Unicom Wo Music, this project selects an equipment rental provider, responsible for providing the production equipment required for the production of Unicom Wo Music digital human: face 3D matrix modeling system; motion capture equipment (greenhouse); motion capture equipment (greenhouse); Capture equipment (shed); small object scanning equipment + virtual studio camera and peripherals.
**Dongfang International Tendering Co., Ltd.’s agency bidding digital human acquisition equipment procurement project**
Release time: 2022-04-27
Deadline for obtaining tenders: 2022-05-018 14:30
1. Tender introduction:
Potential bidders of the digital human acquisition equipment procurement project bidding project should obtain the bidding documents at www.o-science.com, and submit the bidding documents before 14:30 (Beijing time) on May 18, 2022.
2. Project overview and procurement content
2.1 Tender content: digital human collection equipment
2.2 Project budget: 281.0000000 million (RMB)
**Unicom (Sichuan) Industrial Internet Co., Ltd. Announcement on the Public Comparison of the Al Digital Human Project**
Release time::2022-04-25 16:49
Bid opening time: 2022-05-11 10:30
Deadline for obtaining tenders: 2022-05-05 17:00
1. Tender conditions:
Unicom (Sichuan) Industrial Internet Co., Ltd. Al digital human project, the purchaser is Unicom (Sichuan) Industrial Internet Co., Ltd. The project funds have been secured and the conditions for comparison and selection are met. The selection is now open to the public, and potential respondents who are interested and have the ability to provide the subject matter (hereinafter referred to as the responders) are invited to participate in the election.
2. Project overview and procurement content
2.1 Procurement content: Al Digital Human Production
2.2 Budget price of this project: 370,800 yuan excluding tax
**In 2022, Chery Marketing Company’s virtual human customization for a certain model and procurement of Tmall platform live broadcast project**
Release time: 2022-04-26
Bid opening time: 2022-05-06 12:00
Deadline for obtaining tenders: 2022-05-06 12:00
1. Tender introduction:
In 2022, Chery Marketing Company announced the purchase announcement of a certain model virtual human customization and Tmall platform live broadcast project. Suppliers from all over the country are invited to participate in the bidding. Interested units please contact the project contact person to participate in the bidding bidding in time.
2. Project overview and procurement content
2.1 Tender content: virtual human customization
2.2 Procurement budget: not announced
**Procurement of digital resources construction project for national art popularization**
Release time: 2022-04-25 15:01
1. Tender introduction:
Recording of “Weekend Qunwen (Intangible Cultural Heritage) Lectures”, “Literature and Art Lighting Up Life” – Cultural Volunteer Helping Civilization Practice Activity in the New Era” recording, “Quanwen Characters Micro Interview” recording, virtual IP image design.
2. Project overview and procurement content
2.1 Tender content: virtual IP image design
21.2 Project budget: 500,000
**Huatai Securities Co., Ltd. ZhangLe Fortune Path Digital Human IP Image Design and Advertising Promotion Project Procurement Tender Announcement**
Release time: 2022-04-08 18:43
Bid opening time: 2022-04-29 09:30
Deadline for obtaining tenders: 2022-04-15 17:00
1. Tender introduction:
In order to spread the brand mentality of Huatai Securities and Huatai Securities ZhangLe Fortune Path APP to the public, comply with the international environment where the Metaverse concept is emerging around the world and the national policy of supporting strategic emerging industry plans, as well as the corporate strategy of enhancing customer trust through multiple channels, It is planned to create the first digital human IP image of Huatai Securities. Through the shape, personality and value setting of the characters, the products of Huatai Securities and the brand cultural image of Huatai Securities are concretely presented to users.The IP of the digital human is in line with the background setting of Huatai Securities’ brand tonality, so that the digital human can subtly convey the brand concept of Huatai Securities in the interaction and communication with users. Videos, pictures, live broadcasts and marketing content of Huatai Securities’ own digital human image can be disseminated through multiple channels inside and outside Huatai. Please refer to the bidding documents for specific service content.
2. Project overview and procurement content
2.1 Tender content: virtual IP image design
2.2 Project budget: not announced
**Consume Metaverse VR Bank Procurement Project Bidding Announcement Now**
Release time: 2022-04-01 17:58
1. Tender introduction:
According to the needs of the company’s business development and management, the company (the tenderee) will conduct procurement bidding for the [Consumer Now Metaverse VR Bank Procurement Project] (this project).
2. Project overview and procurement content
2.1 Tender content: Metaverse VR banking integrated solution, including: virtual bank scene (interior scene, exterior scene, tour space, virtual digital human image 1 set; virtual bank realizes banking business scene (including the whole process of banking business and corresponding roles) 1 set; 1 set of virtual bank RTC real-time audio and video system; 1 set of VR headset APP development; 2 sets of VR headset equipment used by customers and account managers
2.2 Project budget: not announced
The above are the recent bidding companies in the virtual human industry compiled by Mita Home. As an emerging field, I believe that the future trend of virtual image is still to be intelligent character, style simulation, and application scene general life. In the short term, we will see the emergence of simulated virtual anchors, virtual reporters, and virtual customer service more frequently. In the long run, the future may be a world in which humans and “virtual humans” coexist.
https://www.sohu.com/a/546600063_121149102