**The integration with the Metaverse is getting closer and closer, and the first domestic car virtual blogger is unveiled**
It was reported on May 16 that Cang Xiao, the first domestic virtual blogger in the automotive field, appeared on Weibo recently. From the uploaded photos, it can be seen that the facial features and screen production of the virtual human are relatively sophisticated. And Cang Xiao also posted two photos with a certain model of Jaguar, and put a tag on the car. Industry insiders pointed out that before this, car virtual bloggers were still blank in China, and the emergence of Cang Xiao also caused the automotive industry to discuss the virtual field.
In this regard, Yu Ge, producer of virtual human Cang Xiao and co-founder of BIGTOEs studio, also told the media: “Female users pay attention to the consumption of emotional value while paying attention to product performance, which is more diversified, customized and emotional. The content is more likely to resonate with female consumers and brands. We hope that Cang Xiao, a technology-driven virtual car blogger, will bring you more lifestyles and lifestyles deeply related to cars from the perspective of women. experience.”
“In the future, we may see Cang Xiao, a virtual blogger, appearing on camera to tell us about cars in another way.”
Industry experts pointed out that with the rise of the metaverse concept, not only virtual bloggers, but the automotive industry is now more and more closely integrated with virtual reality. Some car brands will do a 1:1 digital twin modeling and build a material library when launching a new model. “In the future, when manufacturers shoot TVCs (TV commercials) of cars, they will no longer need real cars. They only need to shoot with virtual materials in virtual scenes, and they can also break through many limitations that physical materials cannot achieve.”
http://tech.qianlong.com/2022/0517/7196396.shtml