**”Wen Yaoyao”, the first virtual cultural relic commentator in China, takes up the post: he will serve major museums and talk about national treasures**
Tang Dynasty Huatian makeup, double bun head, almond eyes, real-life skin, wearing an elegant long skirt, and a Tang Dynasty flower and bird hollowed-out fragrance ball at the waist. On May 18, International Museum Day, Baidu Smart Cloud, together with China Cultural Relics Exchange Center and Jimu Technology, made the official debut of “Wen Yaoyao”, the first virtual publicity official for cultural and blog in China. It is reported that “national style girl” Wen Yaoyao has officially joined the China Cultural Relics Exchange Center today, interacting with more than ten museum curators Lian Mai, explaining the stories behind the treasures of the museum. In the future, she will work in major museums with a certificate, providing explanations, tours, hosting dialogues, live broadcasts and other services. She will also be the first virtual ambassador in the cultural and expo industry to follow national exhibitions to visit overseas for exchanges and spread Chinese culture.
It is understood that Wen Yaoyao’s image production and AI capabilities such as “speaking, listening, reading and writing” rely on Baidu’s intelligent digital human platform “Baidu Smart Yunxiling” released last year. Baidu Intelligent Cloud said that with the development of AI technology in China and the emergence of digital human production platform, the production efficiency of digital human will be greatly improved, and the industry application will also be accelerated. Combined with Baidu UNIT7.0 cross-modal dialogue engine and AIGC technology, digital human The human platform will also become the infrastructure of the cultural industry.
The first virtual cultural relic commentator “Wen Yaoyao” is certified: will serve major museums
“Wen Yaoyao” is named after “Book of Songs, Zhou Nan, Taoyao”: “Peach’s Yaoyao, scorching its beauty”, the shape combines traditional Chinese culture and modern elements: the double ball head is derived from the ancient girl’s hairstyle, and the back Modern braided hair is added; the makeup is integrated into the popular flower tin decoration in the Tang Dynasty, with red and white overlapping eye shadows, revealing a youthful and classical atmosphere; the clothing adopts modern Morandi colors, with “ancient fans” as the running element, A large number of pleated elements are used in the shading, cuffs and other details, and the homophonic “good” is used to imply the characters are kind and simple; the clothing material is made of technological streamers to create a virtual fashion sense; the smoked balls around the waist are shaped from grapes, flowers and birds patterned silver sachet.
As the first virtual publicity official in the domestic cultural and blog industry, Wen Yaoyao is not only good-looking, but also has a “real kung fu”. According to reports, Wen Yaoyao will â??workâ? in major museums in the future, providing explanations, tours, consultations, hosting dialogues, live broadcasts and other services, driving the new development of virtual digital people in the cultural and expo industry.
Different from offline human guides, Wen Yaoyao can transcend time and space constraints and serve dozens of museums at the same time as multiple “digital clones”. In addition, AI technology training that surpasses human brain memory can continuously upgrade Wen Yaoyao’s knowledge base, and the historical, artistic and scientific value of each cultural relic is well known and can be employed without training.
In addition to providing a variety of intelligent services, Wen Yaoyao will also be used as an IP image application to shorten the distance between traditional culture and young people. It is reported that on the International Museum Day, Wen Yaoyao limited digital collections with the theme of mythical beasts, as well as 10 AIGC digital collections in cooperation with the museum, such as the human-faced salamander painted pottery bottle and Qingyu Ruyi, will truly make historical relics “live”.
Baidu Launches Xiling Digital Human Platform: Create Industry Expert Digital Humans in Minutes
From AI sign language anchors, AI virtual customer service to AI virtual cultural relic commentators, service-oriented digital human application scenarios are constantly enriched, and the digital human industry has entered a period of rapid expansion.
However, Professor Shen Hao, chief scientist of the Big Data Center of the State Key Laboratory of Media Convergence and Communication, Communication University of China, said that despite the rapid rise of China’s virtual digital human market, the digital human industry chain is relatively fragmented, and most companies can only complete the generation of portrait assets. It is difficult to improve the delivery efficiency without opening up the whole link of digital human production.
In response to the problems faced by these industries, Baidu released the “Baidu Intelligent Cloud Xiling Platform” at the end of last year, which opened up the entire process from digital human production, personnel management, content creation, and business orchestration. The platform supports the production and operation of service-oriented digital people and performing arts-oriented digital people, so that digital people have “high face value” and “high IQ”, in appearance, facial expression, body expression, interactive content, emotional feedback And so on to achieve a high degree of personalization. At present, the digital population synthesis accuracy rate of Xiling platform has reached 98.5%. Among them, the ten billion parameter dialogue model PLATO can also help digital people have their own experience and cognition, and have interesting, interesting and emotional dialogues with users.
“Whether a company’s digital human products are leading, needs to be judged from five dimensions, namely: general technology, asset generation, content production and business handling, delivery efficiency, and the number of landing cases.” Shen Hao said.
Baidu said that with the development of AI technology in China and the emergence of digital human production platforms, the 2D digital human that took a week to create can now be shortened to the minute level; the 3D hyperrealism that used to take 2-3 months to create Digital people, can now be compressed to a week or two.
Up to now, dozens of digital people created by Baidu Smart Yunxiling have been fully applied in the fields of finance, operators, government affairs, cultural tourism, radio and television, mutual entertainment, aerospace and other fields. At the upcoming “Baidu World Conference 2022”, the “Baidu Smart Cloud Xiling” digital human platform will announce the upgrade of platform functions, and there is huge room for imagination in the future digital human field.
Recently, Internet Weekly released the “2021 Virtual Digital Human Enterprise Ranking TOP50” list. Baidu Smart Cloud ranked first in the comprehensive strength of China’s digital human industry with CCTV virtual anchors and Winter Olympic sign language digital human anchors. In the future, through the opening and upgrading of Baidu’s intelligent Yunxiling platform, every enterprise and individual can have their own digital person.
https://finance.sina.com.cn/tech/2022-05-18/doc-imcwipik0509727.shtml