**IDC: Building an AI digital human team will become a new wave. In 2026, China’s AI digital human market will reach 10.24 billion yuan**
In 2021, more than 20 digital human enterprises will receive a new round of financing, all of which are in the scale of more than tens of millions of RMB. Since the beginning of 2022, the digital human has almost become the first popular AI track, and it has shined in many application scenarios. IDC recently released the “Analysis of China’s AI Digital Human Market Status and Opportunities, 2022” report, which studies the current situation, typical cases, and technological progress of China’s AI digital human market, and summarizes the current technical composition, industrial ecology, typical industry practices and market structure of AI digital human. , and forecast the future development trend and provide development suggestions. IDC predicts that China’s AI digital human market will reach 10.24 billion yuan by 2026.
The future digital people will be AI digital people
There are many types of digital human beings on the market today, including pan-entertainment digital human/enterprise-level service digital human, graphic-text interaction/voice interaction/text interaction/multimodal interactive digital human, real-life substitute/identity-based virtual human, and Human-driven/computing-driven digital humans. In these categories, not all digital humans are powered by AI technology. In this study, IDC defines a digital human as a digital virtual person driven by artificial intelligence technology – with human appearance, perception and interaction ability and expression ability. As shown in the figure below, most of today’s digital people are in the L1-3 stage, and in the future, the digital human will gradually transition to the pure AI-driven digital human in the L4-L5 stage.
Digital Human Technology System and Industrial Chain
The traditional digital human technology system has a wide range of components, including modeling, multi-modal AI, digital content, motion capture and so on. The necessary capabilities of AI digital human mainly include: 1) anthropomorphic image, 2) interactive ability, 3) multi-terminal deployment ability, and 4) decision-making ability. From the perspective of the generalized digital human technology system, the mapping to the industrial chain is shown in the figure below.
Due to the emergence of end-to-end digital human manufacturers at the platform layer and the trend towards pure AI-driven digital human beings, serving the digital human market at the enterprise level has shortened the industry chain to a certain extent, such as motion capture, rendering, image library and other links It may be replaced by pure AI technology in the long run.
Leading AI digital human practice cases
Although many AI digital humans have been deployed in the market or have entered the POC stage, most of the cases are still being explored. This survey IDC also tracked several excellent industry practices, including Shanghai Pudong Development Bank building a large-scale digital workforce, and China Textile Information Center using AI content generation to build productivity.
Preliminary assessment of AI digital humans in the Chinese market
The current AI digital human is still in its infancy as a whole, and there is still a long way to go before the market matures. Most of the market participants compete with differentiation, and they rely on their own technological advantages to cultivate in the fields of existing customer groups. By integrating the basic product functions, AI capabilities, market and ecological capabilities, commercialization capabilities, user experience and future development vision of manufacturers, the market structure of AI digital human technology providers can be simply divided into 2-3 echelons. The first echelon is based on Baidu Smart Cloud, SenseTime, and XiaoIce are the main ones, as shown in the figure below (the vacant dimension is because the manufacturer does not recommend user cases), and each company has its own differentiated advantages.
Lu Yanxia, â??â??Assistant Research Director of IDC China, said: “Today’s AI digital humans have already exerted significant commercial value in some fields. In the future, there will be a large-scale digital human team coexisting with humans in life and work. On the one hand, industry users can Start introducing AI digital humans from relatively mature application scenarios; on the other hand, it is necessary to be patient with these application scenarios and not set too high expectations.â?
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