**The interactive live broadcast of virtual anchors and real people attracts attention, and the live broadcast of virtual people brings goods to set off a new wave of marketing**
Recently, the virtual digital human kiko has become the focus of attention when he interacts with the live anchor in the live broadcast room of JD.com and brings goods Pinggu Da Tao. On the day of the event, she conducted barrier-free communication and interaction with live broadcasters, introduced products, and completed the entire virtual live broadcast event, fully demonstrating her distinctive character and talent. This time, Dahuashan Town teamed up with the virtual digital person KiKo, which is also the first attempt in the industry to interact live broadcast and bring goods between real people and digital people.
Virtual digital human brings new experience to brand live broadcast
When it comes to the hottest track in the Internet field, the combination of virtual digital human and e-commerce live broadcast is undoubtedly at the forefront. For the platform, with the in-depth development of live broadcast, they are looking for a new mode of bringing goods to improve the The attractiveness of the platform’s live broadcast attracts more merchants to its own platform. For merchants, after last year’s storms in the anchor circle and the entertainment industry, merchants have lost their trust in the traffic head anchors, and the emergence of virtual anchors has pointed out a new marketing perspective and ideas for brands.
From a higher level, virtual human is not only a live broadcast e-commerce outlet, but also considered a “pathfinder” in the metaverse era. Many brands invest and operate virtual digital people as a digital asset to prepare for the future digital and intelligent era, not just “carrying tool people” in the live broadcast room. It can be foreseen that with the cost reduction brought about by technological progress, under the premise of strong profitability, the live broadcast of virtual digital people will usher in great development, and even become the most influential and practical value among virtual digital people. branch.
Virtual technology to create a new bridge between brands and users
Under the catalysis of the metaverse boom, in addition to more and more virtual digital people active in the live broadcast rooms of major brands, the virtual live broadcast scene built by virtual technology has also become one of the important highlights for merchants and platforms to attract users. Both brands and brands are going deeper and farther in the direction of digitalization, presence and immersion. The new consumption interaction method of virtual digital humans combined with virtual scenes is becoming a new track for presenting diversified content and exploring new live broadcast modes, and has grown into a huge virtual economic market.
As an early virtual human technology service provider in China, Shiyou Technology provides a one-stop full-stack technical solution of “virtual human modeling design + motion capture/AI drive + virtual human live interaction”. Combining customer demands to provide personalized virtual digital human customization, including hyper-realistic virtual human, two-dimensional virtual image, 3D cartoon mascot “resurrection”, etc., which can be used for virtual idols, virtual anchors, virtual endorsements, virtual hosts… At present, a total of ” “Resurrection” 500+ avatar IP, dedicated to building a digital human factory.
Shiyou Technology has successively created “A Yang” virtual IP with CCTV, and at the same time cooperated to create virtual images such as Baidu Xijiajia, virtual singer Xiaomiao, “Jingdong Dog”, “Haier Brothers”, etc., and participated in many interactive scenes of the brand online. , while bringing users a fresh visual experience, it also further enhances the recognition and memory, and enhances the value of the brand IP image itself.
In the post-epidemic era, the brand’s marketing activities industry will enter a stage of coexistence of online and offline. The blue ocean of virtual figures and virtual scenes is opening, and through its advantages of personalization, immediacy and experience, it presents great prospects for prosperity. . In the future, consumption scenarios based on virtual technology will surely bring more creative possibilities for brand communication and brand digitization.
https://www.sohu.com/a/579174365_121323274