**53 A-share companies have deployed virtual digital people, but only one has announced a contract of 2 million yuan**
As one of the important applications of the metaverse, the virtual digital human industry has been increasing in popularity since 2022.
According to data from Cailian News Agency Star Mine, up to now, a total of 53 A-share listed companies have deployed the virtual digital human industry. However, only Aoto Electronics announced that the revenue of virtual digital people exceeded 2 million yuan.
It can be seen that the virtual digital human is still in its infancy in my country, and it does not contribute much to the revenue performance of listed companies for the time being. In the eyes of many industry insiders, there are many factors that restrict the long-term development of virtual digital humans, but the most crucial thing is how to better integrate with the real economy and enhance social value.
Only 1 company announced the contract situation
According to the 2022 semi-annual report of Aoto Electronics, its digital content platform Shenzhen Chuangxiang Digital Technology Co., Ltd. has newly signed a virtual digital human business contract of more than 2 million yuan.
In the 2022 semi-annual report, Zhewen Internet mentioned the virtual digital human innovation business and said that the company’s virtual human business has explored a mature commercialization path, Dongfeng Fengguang’s customized virtual human “Ke Tian” has been delivered, and the AVIC digital twin project has been completed. Staged delivery is also implemented.
However, the financial report did not disclose revenue or contracts. A person from Zhewen Interconnection told the reporter of Blockchain Daily that the amount was not disclosed in the sub-items of the semi-annual report because of the small amount, and at the same time, there was a financial settlement cycle, and it was only after all the financial data was recorded that it was decided whether to disclose it.
iiMedia Research predicts that my country’s virtual digital human market will reach 12 billion yuan in 2022, and is expected to drive 186.6 billion yuan of related markets.
In the face of broad market prospects, listed companies have laid out the virtual digital human industry.
According to data from Cailian News Agency, as of now, there are 53 listed companies in the A-share market that have deployed the virtual digital human industry. However, only Aoto Electronics disclosed the contract with virtual humans in the semi-annual report in 2022, and other companies did not announce the revenue of related businesses.
Zhou Zhongyun, a doctoral supervisor at the School of Economics and Management of Tongji University and director of the China Information Economics Association, told the reporter of Blockchain Daily that the virtual digital human has rich application prospects and potential value in both the B-end and the C-end, and can empower pan-entertainment (film, media, games, etc.) ), finance, cultural tourism, education, medical care, retail and other fields are expected to innovate the content production model, help the development of the community economy, and promote digital transformation.
Zhou Zhongyun pointed out that, as a related concept of the metaverse, digital people have attracted huge traffic attention, the focus of many enterprises and the enthusiasm of the capital market; there are currently more than 200 virtual digital people active on the market, including entertainment, service, Companionship, identity, and other types.
“When enterprises deploy digital people, they should not simply pursue their symbolic value, but should carefully study and judge their functional value and application prospects, and avoid blindly following trends and hype.” Zhou Zhongyun emphasized.
Factors Restricting the Development of Virtual Digital Human Industry
“The biggest challenge of virtual digital humans is still on the technical side, which is also the core driving force for the development of this track, such as CPU, GPU, artificial intelligence, mixed reality, image processing, etc.” Wang Chengzhi, partner of Hejun Consulting, said to the block Chain Daily reporter said.
In Wang Chengzhi’s view, the key to the development of virtual digital human lies in the three keywords (words) of virtual, digital and human, how to combine virtual image with IP, and how digital technology can make the presentation of human image clearer, smoother and more intuitive .
Shen Yang, a professor at Tsinghua University and director of the Metaverse Culture Laboratory, said that at present, the main factors restricting the development of virtual digital humans are as follows:
First, my country’s artificial intelligence is not developed enough, and there is still a long way to go between digital virtual people and real people;
Second, there are hundreds of companies making digital virtual humans, but many of the basic manufacturing engines for virtual humans are mainly foreign;
The third is that the production of digital virtual humans currently costs tens of millions of yuan, which is still far from low cost and automation, which further restricts the expansion of virtual human applications.
“Digital people are currently mainly paid by To B-end institutions.” Shenyang pointed out that the digital people of B-end enterprise users are mainly used for the personification of digital employees, digital spokespersons or brands; however, the B-end business generates great potential, and even brings Running a business requires time.
“Overall, the development of domestic virtual digital humans is still in its infancy.” In Zhou Zhongyun’s view, the main constraints to the development of digital humans include: lack of general and objective industry standards, limited display scenarios, high development and experience costs, and user recognition. and low acceptance, laws, regulations and ethical norms have yet to be improved.
He emphasized that the key to the survival and development of the virtual digital human industry in the long run lies in how to better integrate with the real economy and enhance social value.
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