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**Comparable to live broadcasters! Baidu Baijiahao will launch digital host**
Just enter the text script, you can quickly and automatically produce a video news with a “digital host” out of the mirror. This is one of the AIGC combo punches that Baidu Baijiahao will launch at the upcoming Baidu Vientiane Conference at the end of September: the digital moderator solution. Mr. Wang Hai, deputy editor-in-chief of China Youth Network and founder of The Green Hornet, said that the application of AIGC technology of Baidu Baijiahao “has brought news reports into the era of using AI to generate electricity”.
AIGC refers to “artificial intelligence automatically generates content”, which is a brand-new content production method after PGC and UGC. Robin Li, founder, chairman and CEO of Baidu, pointed out at the 2022 World Artificial Intelligence Conference: “In the past year, artificial intelligence has made tremendous progress, both in terms of technology and commercial applications, and some even have directions. Changes in nature.” AIGC represents this “directional change”, that is, AI has moved from understanding language, understanding pictures and videos to generating content, which will bring major innovations to content creation.
Baijiahao digital host goes online to help news reports “use AI to generate electricity”
Relying on Baidu AI technology, Baijiahao has launched a digital host solution, which has a vivid image close to a real person, and is equipped with TTS voice synthesized by industry-leading deep learning technology, which is smooth, natural and highly anthropomorphic. Leveraging Baidu’s platform and technology advantages, it can customize lower-cost digital hosts for media. Not only can it accurately imitate the language tone of the live anchor, supernaturally present facial expressions and body movements, and complete information broadcasting comparable to real people, it also has multi-language oral broadcasting, emotion recognition and other personalization functions.
The digital host of Baijiahao will be applied to many media organizations. For example, the official short video brand “Green Hornet” of China Youth Daily and China Youth Network has launched the digital host “Qing Xiaoxia” based on the platform of Baijiahao. The first to achieve “digital moderator freedom”. “Qing Xiaoxia” can highly reproduce the voice and facial expressions of live-action anchors, realize high-quality and large-scale content production and broadcast, reduce media operation and content production costs, and inject technological innovation into the form of content dissemination. It is reported that in addition to digital host solutions for news media, Baijiahao will also launch more digital human-related products at this year’s Baidu Vientiane Conference to help more and more creators achieve “digital human freedom”.
The media are scrambling to “eat crabs” to promote content creation into the AIGC era
With the full deployment of Baidu AIGC-enabled content production layout, various creators have benefited. At this year’s Vientiane Conference, Baijiahao will join hands with Xinhuanet, China Youth Network and other authoritative media to establish the “AIGC Media Alliance” to drive innovation in content production technology, improve content creation efficiency, and empower media content creation and distribution to help The production of media content is intelligent and high-quality.
Previously, Baijiahao has provided comprehensive support for the content production and distribution of many media and institutions. “Green Hornet” has used Baijiahao’s image-text-to-video technology to achieve tens of millions of exposure of video content in terms of communication effect. Compared with the original graphic content, it has been improved by more than 10 times; in terms of communication time, AI content creation can flexibly respond to sudden reports, and the fastest time is 30 minutes ahead of manual creation, and the content can be quickly produced.
Some experts pointed out that in the AI â??â??era, the content creation form will gradually evolve from artificial production to the AIGC stage. Baidu uses AI to empower creators and media, continuously lowering the threshold for content creation, enhancing creators’ creative capabilities, and promoting the intelligent upgrade of content production.
The 2022 Vientiane Baidu Mobile Ecological Conference will be held at the end of September. As a window to showcase Baidu’s mobile ecological construction achievements and important measures, this year’s Baidu Vientiane Conference will bring more blockbuster releases in the AIGC field, bringing more new dividends to content creators.
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