**[5th Industry] Shopping mall brand Enter6 selected as a model for virtual human Minjio**
The radius of activity of virtual humans is expanding. Min-jio is selected as a model following the drama and continues her active activities.
On the 13th, it was announced that Minjio, a virtual human of Neo ND X (CEO Kim Wook), an affiliate of Dexter, a company specializing in visual special effects (VFX) and contents, was selected as the exclusive model for the domestic shopping mall brand Enter6 (CEO Sang-wook Lee).
Min Ji-o plans to be active through various platforms such as Enter6’s official website, offline stores, and SNS.
Aspiring actor Min Ji-o, a virtual human, has eyes without double eyelids and soft features. He works part-time as a fitting model for a clothing brand and dreams of becoming an actor He is building awareness by disclosing the process of receiving profile and filming an audition video on social media to gain various acting experiences He also increased intimacy by revealing the ordinary daily life that the MZ generation enjoys simple trekking in the city while studying fashion and home interiors that the MZ generation is interested in.
Recently, she appeared in ‘Bad Girl Friend’ produced by Wynot Media, which is called the famous webpage. She collaborated with the main character, Jisoo Byeon Seoyoon), and showed her first drama acting her.
An official from Neo ND X said, “In the meantime; celebrities such as idols and actors have been mainly in charge of Enter6’s models.”
He added, “I will use this as a good opportunity to reach Enter6 customers and the public with Gio’s familiar charm.”
An official from Enter6 said, “We have chosen Minjio, a virtual human who is free from realistic restrictions by reflecting the values of MZ generation customers who value various experiences and seek change, and has familiar image that we may have seen around us at least once.” stated the reason. He also raised expectations by saying, “Through the model Minjio, which shows a wide range of activities without being constrained by time and space, we want to effectively inform the direction of the brand and communicate with customers in a fresh way.”
On the other hand, Enter6 is a shoppertainment where you can enjoy shopping, culture, gourmet, healing allat once. It is captivating MZ consumers with various experiential events It is operating a total of 7 stores including Anyang Station Branch; Wangsimni Station Branch, Gangbyeon Techno Mart Branch, Sangbong Branch, Park Avenue Hanyang University Branch, Gangnam Branch, and Cheonho Station Branch.
http://www.ikoreadaily.co.kr/news/articleView.html?idxno=804931