**Huayang Lianzhong: The upgrade of AI digital human live broadcast system plans to achieve commercial application next year**
Huayang Lianzhong (603825) issued a document on the official public account saying that the company has recently carried out a comprehensive technical upgrade of the AI â??â??â??â??digital human live broadcast SAAS system.
The article pointed out that the current pain point of car brand sales is that simple graphic content cannot satisfy consumers’ car buying scenarios and decision-making mentality. At present, short videos and live broadcast content are the battlegrounds for the marketing of commercial brands. The quality and quantity of continuous creation of content in the automotive industry cannot be guaranteed due to the reality of strong professionalism, high threshold, and high mobility of anchor talents. .
Huayang Lianzhong has been deeply involved in the automobile marketing and new retail industries for a long time, and has rich experience in digital marketing, massive data integration and processing technology, strong strategic creativity and content production capabilities. By combining the virtual digital human core technology with AIGC, the company launched the AI â??â??digital human live broadcast SAAS system, which is applied to the dynamic sales scene of automobiles and helps merchants acquire customers through digital human video + digital human live broadcast.
The SAAS system uses video capture and AI technology to complete the 3D prototype modeling of the character, and uses multi-modal intelligent fusion technology to generate the virtual character’s body movements, facial expressions and real-time dialogue tone, making the virtual person’s voice, image and voice in the live broadcast Actions are like real people. In addition, the company also applies the Diffusion model to greatly improve the visual presentation of live broadcasts, and dynamically matches the content of marketing materials and adapts to environmental scenarios to comprehensively improve consumers’ viewing experience.
Compared with live broadcasting, the digital human anchor driven by intelligent AI technology can also greatly reduce the venue cost, personnel cost, and management cost of live broadcasting, and it also perfectly solves the problems of content consistency and poor stability caused by the flow of people.
After this upgrade, the SAAS system is equipped with a variety of styles of live broadcast templates, which can be freely matched and personalized. Relying on powerful AI technology capabilities, the system can efficiently produce various high-quality digital human images from 2D to 3D, from cartoon to hyper-realistic. Customers can choose or customize digital human anchors to carry out product introductions, event introductions, AI intelligent replies, etc., combined with perfect sales service functions, to build a brand-specific digital live broadcast room.
The company said that the upgraded SAAS system will continue to be tested in the automotive marketing scene, and achieve efficient customer acquisition for brand customers through digital human video, digital human live broadcast and other methods. The company plans to fully recruit partners from various industries in December, and officially launch commercial applications in the first quarter of 2023. It hopes to use digital technology to cooperate with market players to restructure the organizational model and inject strong momentum into the vigorous development of the physical industry.
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