**SenseTime AIGC “virtual IP” live broadcast, “digital employees” help Ningbo Bank reach customers efficiently**
On December 16, “Xiao Ning”, digital employee No. 001 of the Bank of Ningbo Shanghai Branch, hosted an online live broadcast event that combined virtual reality and broke the dimensional wall. Recommend Ningbo Bank’s various financial products and preferential benefits to netizens. The digital staff is a “virtual IP” exclusively created by the artificial intelligence software company SenseTime for Bank of Ningbo. Based on SenseTime’s original “virtual IP solution” and a variety of leading AI technologies, it can achieve high efficiency and low cost. AIGC content creation helps banks realize user accumulation and marketing transformation of front-end business.
During the live broadcast, “Xiao Ning” detonated the live broadcast room with a funny talk show performance, showing a distinctive charm of personality, and then turned into a professional bank business manager, with vivid and natural voice and movements, and solid business ability, won the hearts of netizens have praised. This event is not only the first appearance of “Xiaoning” on the live broadcast platform, but also the first application of SenseTime’s AI digital human “virtual IP” in the “online” marketing scene. A more tangible brand awareness and goodwill towards Bank of Ningbo will further boost the digital transformation of Bank of Ningbo Shanghai Branch.
As an innovative practice of “finance + technology” in the era of digital economy, “digital employees” based on AI digital human technology are now widely used in the banking industry. Xu Xuesong, President of Bank of Ningbo Shanghai Branch, said, “‘Xiaoning’ embodies Bank of Ningbo’s core concept of empowering businesses with technology and creating value with expertise, and it is also an exploration of the bank’s digital transformation. I hope that through cooperation with SenseTime Cooperation will promote the deep integration of the banking industry and the AI â??â??field, achieve a win-win situation for banks and enterprises, and bring customers a more intelligent and efficient service experience.”
As an innovative practice of “finance + technology” in the era of digital economy, “digital employees” based on AI digital human technology are now widely used in the banking industry. Xu Xuesong, President of Bank of Ningbo Shanghai Branch, said, “‘Xiaoning’ embodies Bank of Ningbo’s core concept of empowering businesses with technology and creating value with expertise, and it is also an exploration of the bank’s digital transformation. I hope that through cooperation with SenseTime Cooperation will promote the deep integration of the banking industry and the AI â??â??field, achieve a win-win situation for banks and enterprises, and bring customers a more intelligent and efficient service experience.”
In the financial and banking industry, SenseTime has realized the application of multiple functional AI digital humans in different scenarios, building a complete closed-loop operation for enterprises. In offline banking outlets, it plays the role of “service-oriented digital person” to improve the service efficiency and service quality in the lobby. For the online front-end business, that is, the “user reach stage”, SenseTime uses the “virtual IP solution” to create a “personal digital person” with IP attributes for enterprises, helping enterprises establish brand awareness of target audiences, and promoting transform.
Xu Li, chairman and CEO of SenseTime, said, “SenseTime is committed to realizing the connection between the physical world and the digital world, promoting the sustainable development of social productivity, and bringing people a better life experience combining virtual reality. We have cooperated with Ningbo Bank The creation of the digital employee ‘Xiao Ning’ is just the beginning, and AI + finance will have infinite possibilities in the future, and we hope to join hands with Bank of Ningbo to promote the digital transformation of the financial industry.”
Combining the symbols, labels and other elements of the corporate brand, SenseTime’s “virtual IP solution” can intelligently generate an exclusive image in line with the brand’s personality and tonality, making the brand image younger, more vivid, more recognizable and memorable, breaking the Stereotype, shorten the distance with users. This solution also has a highly scalable content generation capability, and can customize and generate a series of AIGC content such as IP character growth stories and creative short videos, so as to make the virtual IP image fuller and enhance brand affinity. SenseTime’s “virtual IP” can operate live broadcasts independently, from fan interaction to live delivery of goods, and bring all-weather “user access” to the front-end business of enterprises with lower operating costs, continuously enhance brand stickiness, and bring brand Continue to add value.
Based on the leading algorithm of the original OpenXRLab extended reality platform, combined with a large amount of real-life motion data, SenseTime has created a set of motion capture and generation solutions based on deep learning. The solution has strong adaptability, high degree of freedom, and is easy to deploy. Without the need for green screen and professional motion capture equipment, AIGC content can be generated efficiently and at low cost, meeting the needs of enterprises in virtual IP content customization, live broadcast operations and other activities. Widespread demand. Smooth, high-precision video creation and real-time interaction can be performed even in low-computing device application scenarios such as daily live broadcasting. At the same time, the solution can provide a large-scale, high-quality, and semantic 3D action library for the generation of “virtual IP” for enterprises to carry out independent and efficient creation related to digital humans, and promote the upgrading of enterprises in the digital era.
This cooperation with Bank of Ningbo Shanghai Branch to create a digital human “virtual IP” marks that the application scenarios of SenseTime’s AI digital human have expanded from the “offline” service field to the “online” marketing field, helping enterprises to become younger and more dynamic The brand image of the brand deeply affects the Z generation group, triggers social fission, improves customer retention and conversion, and creates a new breakthrough point for the front-end user reach of the business. According to the “2022 China Digital Human Market Observation Report – Milestones” released by Sullivan, SenseTime’s digital human products have entered the “mature stage” and become the market leader. Taking this as an opportunity, SenseTime will continue to expand the role and capabilities of AI digital humans to help companies better embrace the digital age and break the brand circle.
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