“**AI technology should be actively used in the content industry**”
â??A virtual human â??Ariâ?? was put into movies and dramas. Artificial intelligence (AI) and content are combined to communicate with viewers in movies and dramas. An important world has come.”
Chae Soo-eung, CEO of Aria Studio, introduced the technology applied to the virtual human Ari, which was released this year, and emphasized the importance of combining technology and content.
Aria Studio has recently introduced a technology that enables viewing and natural conversation in movies and dramas by combining generative AI with virtual human ‘Ari’.
Ari is different from other virtual humans. In general, existing virtual humans do not appear in content. Like an AI chatbot, it starts a conversation without context.
On the other hand, Ari appears in the contents of a movie or drama. Conversation with the viewer centered on the content of the story. It also changes the flow of the story the user wants. CEO Chae also said, â??Currently, technology for real-time communication between virtual humans and real humans is rare.â?
The reason why this function is possible lies in a software tool called ‘AI Story Engine’ inside Ari. CEO Chae Soo-eung explained, “The AI â??â??story engine is a key feature that allows Ari to communicate with viewers within the content and change the scenario as the user wants.”
The main functions are â?²Scenario dialogue creation â?²Virtual human acting action creation â?²Speech recognition â?²Speech synthesis.
CEO Chae Soo-eung said, â??The level at which Ari can communicate with users in content is the level at which it can clearly classify positive and negative.â? He said, â??Emotions can be expressed through non-verbal means even without speaking,â? and â??express sadness, joy, surprise, anger, etc. with tone of voice or facial expression.â?
CEO Chae is in a position to block the use of inappropriate words that can occur when talking to virtual humans. He emphasized that “conversations are possible based on specific content such as movies and dramas.” For example, if Ari appears in the movie ‘Harry Potter’, it communicates with viewers based on the Harry Potter story.
CEO Chae added, “During the conversation, inappropriate conversations such as profanity or sexual harassment that are not related to the content cannot be held, so the ethical part has been resolved.”
The AI â??â??story engine can be applied not only to Ari, but also to any virtual human that can be applied to content. CEO Chae said, “In the end, the core technology is the AI â??â??story engine inside Ari, and the appearance can be made differently depending on which platform it is applied to.”
Currently, Aria Studio is collecting data in real time so that the AI â??â??story engine can operate smoothly. Collect basic personal information under user approval. CEO Chae explained, “This is to expand the collection of gender, age, etc. to conversation topics by age and preferred content flow by age.”
He said, “It is not enough to simply have one technology now,” he said.
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