**Broaden the boundaries of virtual human commercialization Tianyu and Yixin Entertainment create a new way of digital pan-entertainment**
On January 6, Guofeng virtual person Tianyu announced an in-depth cooperation with Yixin Entertainment, marking Tianyu’s official opening of the “artist” status. As the first Guofeng virtual person to cooperate with a domestic brokerage company, in the future, Tianyu will give full play to its first-class content power, communication power, appeal power and commercial power. Multiple commercialization paths such as entry, IP image authorization, and media in-depth cooperation.
Grab the beach in the digital pan-entertainment track virtual human and brokerage company strong alliance
This is a powerful alliance that breaks the rules. The appearance of Metaverse marks the entry into a new stage of digitalization of pan-entertainment, and the upsurge of virtual idols is gradually heating up. Different from the traditional virtual idols of “electronic singers” in the past, Tianyu does not stick to performance as the main output content, but grows into a virtual artist with comprehensive value based on her image value, cultural practice value and social value. On the one hand, she Inheriting the imaginative content characteristics of virtual idols, it has an extremely long life cycle. On the other hand, it adapts to various commercial scenarios with richer IP connotations. It naturally has the resource advantage of occupying the pan-entertainment track.
And Yixin Entertainment, with the mission of “discovering beauty and creating better”, has an extremely keen industry perspective on the entertainment marketing market.
It is a bold innovation to let a virtual digital person with high-quality content and strong traffic join forces with a mature brokerage company to compete in the digital pan-entertainment track as a virtual artist.
In fact, with the high-profile entry of Generation Z, the structural reform of the entertainment industry has already begun. User demand is the wind vane of the industry. In this cooperation, one is a brokerage company that has been deeply involved in the entertainment industry for many years, and the other is a national style virtual person who “broke the circle and became popular” by virtue of the digital interpretation of traditional culture. The content realizes the communication and cooperation with young people, and will focus on the layout of the future digital pan-entertainment field.
From traffic accumulation to commercial landing, Tianyu develops a new way of high-level growth
For more than half a year, Tianyu has used Chinese traditional culture as the source of content inspiration, and through continuous high-quality content output and continuously optimized production technology, has overcome the common problem of weak follow-up operation of virtual humans, and the popularity has continued to increase. Up to now, Tianyu has more than 5 million fans in the whole network, the video playback volume of the whole network exceeds 300 million, and the playback volume of related topics has reached nearly 800 million.
There is no future for a virtual person who is out of scene application. “Tianyu” has moved from traffic accumulation to commercialization, constantly breaking boundaries. Its application scenarios have been extended to film and television, media, games, finance, cultural tourism, education, medical care, retail and other fields .
In August this year, Tianyu announced a cross-border cooperation with the national style mobile game “A Chinese Ghost Story”, becoming the first specially invited three-world explorer; on November 1, Tianyu and Jidu Auto officially announced that Tianyu became Jidu ROBO-01 The No. 001 digital car owner of the limited edition of Exploring the Moon; Tongyue Tianyu and the anti-aging new national brand Kouzhi Chu have a heart-to-heart combination, and are committed to empowering the brand temperature with creative plots and technology. It is not difficult to see from a series of business cooperation that Tianyu has become the new darling of brand cross-circle communication with its strong strength. The cooperation with Yixin Entertainment this time proves that Tianyu has the content creativity and fan influence comparable to real star artists, and at the same time has more stable business power.
In the next step, Tianyu, which is at the forefront of the trend, will continue to consolidate its own commercial value, further explore business prospects, and with the support of Yixin Entertainment’s platform, with more imaginative performance, it will meet the expectations of the younger generation for the pan-entertainment field and bring More surprises and experiences for the market and users.
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