**â??Is this for real?â? Nam Joo-hyuk ‘look-alike’ became an employee of a famous company**
L’Oreal Korea, a global beauty company with 110 years of history, has hired a male virtual human as a new ‘intern’. Although it is a virtual human intern, it introduces products and discounts in a live shopping broadcast that is not easy even for a ‘real person’. Attention is drawn to the virtual human technology as well as the hosting ability comparable to that of the show host.
Virtual human production company ‘Pulse 9’ joined hands with L’Oreal Korea on the 13th to unveil the male virtual human Banjamin for the first time.
The concept of virtual human Banjamin is a man in his 20s who is an EDM artist and aspiring idol. Previously, he worked as a ‘faceless’ EDM artist, but this time he was hired as an intern at L’Oreal Korea and his face was officially revealed.
Ban Ja-min held a live event at L’Oreal Korea’s beauty live festival ‘Beauty Wonderland Festa’ as her first job as an intern. In live shopping, products from 13 brands under L’Oreal Korea and discounts/gifts were introduced in real time like a show host.
The reason why virtual humans were able to broadcast in real time like real people is thanks to ‘Deep Real Live’ technology. Deep Real Live is a face swap technology that replaces a person’s face in real time. It is possible to create an image that looks as if it is alive by synthesizing the face of a virtual human made with artificial intelligence (Generative Adversarial Networks) in real time.
Virtual human show hosts are not only Banjamin. Thanks to advanced AI technology, â??Janeâ??, the lead vocalist of Eternity, the first virtual K-pop girl group in Korea, is active as a show host in live broadcasts early on. Lotte Home Shopping also introduced its own virtual human show host ‘Lucy’ last year.
Consumers’ response to the virtual human show host is also positive. Lucy sold luxury Miu Miu bags and card cases on a live commerce broadcast on December 14 last year, and sold them out within 25 minutes of the broadcast.
http://news.heraldcorp.com/view.php?ud=20230213000737
http://news.heraldcorp.com/view.php?ud=20230213000737