**China’s virtual human industry: driving industry market size is expected to reach 640.27 billion yuan in 2025**
Against the background of increasing entertainment demand and continuous iteration of AI and other technologies, China’s virtual human industry is developing rapidly, and the upsurge of the metaverse is accelerating the upgrading of the virtual human industry. The data shows that in 2021, the scale of China’s virtual human-driven industry market and core market will be 107.49 billion yuan and 6.22 billion yuan respectively, and it is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Economic driving force: increase in per capita disposable income of residents
In 2021, the per capita disposable income of residents nationwide will be 35,128 yuan, a nominal increase of 9.1% over 2020, and an average increase of 6.9% in two years. In the past two years, the quality of life of Chinese residents has been further improved, and the demand for spiritual consumption has gradually become prominent. The per capita disposable income of Chinese residents has steadily increased, providing a favorable foundation for the rapid expansion of the virtual human industry.
Technology Drivers: Interactive Digital Human Types
Interactive digital humans are mainly divided into intelligence-driven digital humans and human-driven digital humans. The intelligent-driven digital human reads, analyzes and recognizes external input information through the intelligent system, and outputs text according to the analysis results to generate corresponding voices and actions. The human-driven digital human drives the digital human through a real person, and communicates with the user in real time based on the video of the user from the audio and video monitoring system.
The Core Market of Virtual Humans in China and the Scale and Forecast of Driving Market
According to data from iiMedia Research, the virtual human industry maintains a steady growth trend. In 2021, the market size of China’s virtual human driven industry and the core market size will be 107.49 billion yuan and 6.22 billion yuan respectively, and are expected to reach 640.27 billion yuan in 2025 and 48.06 billion yuan.
iiMedia Consulting analysts believe that the virtual human image has strong plasticity in product design, combined with cutting-edge technologies such as artificial intelligence technology, it can meet the diverse needs of users in new formats such as virtual anchors, digital employees, and virtual idols. The huge market opportunity promotes the rapid development of the virtual human industry.
In order to further promote the development of the virtual digital human industry, it is suggested to optimize the industrial policy from the following aspects. One is to guide long-term capital, increase financial support for the basic theory and technical systems of virtual digital human development, focus on promoting basic theoretical research, accelerate core key technology research, carry out research on intelligent upgrading of virtual digital human production processes, and simplify production Difficulty, reduce manual work.
The second is to build a digital human-industry-university-research integrated ecological platform, establish and improve the collaborative promotion mechanism of universities, research institutions, industry associations, think tanks, etc., enhance enterprise technology collaboration, product interconnection, and active linkage between upstream and downstream, and strengthen technological breakthroughs and bottleneck breakthroughs , Standard formulation and other aspects of coordination and cooperation.
The third is to strengthen industry docking, actively encourage the integration and development of digital human technology and traditional industries such as finance, cultural tourism, and education, and encourage government departments to take the lead in using virtual digital human to improve business efficiency and management service levels, setting an example for the development of the industry, and creating Good industrial atmosphere.
In order to implement the decision-making and deployment of the Party Central Committee, promote the in-depth evolution of a new generation of technological revolution and industrial transformation, promote the integration of virtual humans and the real economy, and help the innovation and development of virtual human industry-related fields, iiMedia Research, a third-party data mining and analysis organization for the global new economic industry (iiMedia Consulting) will hold the 2023 (Second) China Virtual Human Industry Conference and AIGC Innovation and Development Forum in Guangzhou on March 28.
At present, in order to discover enterprises with outstanding technical strength, industrial innovation influence and huge development potential in various subdivisions of the virtual human industry, iiMedia Consulting has launched the selection of “2023 China Virtual Human Industry Innovation Power Award”.
The selection will be based on various dimensions such as the industry influence of the enterprise/IP, social welfare, industry contribution, and voting popularity, combined with iiMedia’s big data monitoring and analysis system and original data modeling system, comprehensive online voting and industry expert jury The evaluation strives to comprehensively and objectively evaluate the comprehensive strength and value of participating companies and IPs, and finally selects excellent benchmarks in the field of virtual humans.
The selection covers four categories, one is the virtual character/IP category, which selects the most popular virtual characters; the second is the supply chain enterprise category, which selects the most popular supply chain enterprises; the third is the commercial application case category, which selects the best Commercial application cases; the fourth is the AIGC enterprise category, which selects the best AIGC enterprises.