**Nanjing launched the “Million Digital People Entrepreneurship Program”**
In order to further promote the healthy development of the small store economy, the Municipal Bureau of Commerce has launched a relay upgrade on the basis of the “Small Store Plan” launched in the early stage, and launched the “Nanjing Million Digital People Entrepreneurship Plan”, focusing on consumption promotion, cross-border e-commerce, service industry opening and The four major areas of business services, with small commercial stores as the first pilot, relying on the “digital human” integrating artificial intelligence, big data analysis, platform smart service, virtual human and other cutting-edge technologies to deeply empower small store merchants throughout the city, and promote urban The intelligent transformation and digital upgrade of small stores, and the use of digital live broadcasts to replace local promotions, leaflets, and advertisements will effectively reduce costs and increase efficiency for the development of small stores, gather energy and attract traffic, and stimulate entrepreneurial and innovative vitality.
The tide of the digital economy is surging. Whether it is an online store or a physical merchant, digital marketing represented by short videos and live streaming has become the general trend. Small urban stores with offline physical stores as the main form are constrained by various factors such as business philosophy, operating funds, and professional talents, and generally lack the digital marketing capabilities of online marketing and Internet access. Problems such as “difficulty in broadcasting, high cost, and poor effect” have become the pain points and difficulties for small shops and merchants in the initial stage of online development. Promoting digital technology to deeply empower the consumer market and helping thousands of small stores to quickly integrate into the wave of digital economic development is conducive to activating market players, enriching consumer supply, further boosting consumer confidence, and releasing consumer vitality.
Aiming at the “difficulties in accessing the Internet” of small physical stores such as lack of talents, lack of funds, and difficulty in launching broadcasts, the Municipal Bureau of Commerce launched the “Millions of Digital People Entrepreneurship Plan” to cooperate with Internet platforms such as Douyin, Xiaohongshu, and Silicon Intelligence and artificial intelligence innovations Enterprises, integrate the digital advantages of digital people in live broadcast and short video into offline consumption scenarios, improve the online marketing and service capabilities of physical stores, and create 7â??24-hour online popular live broadcast rooms and “cloud exploration stores + live broadcasts” “Matrix, helping thousands of small stores to speed up their integration into the wave of digital economic development.
The digital human live broadcast does not need a real person to appear on camera. It only needs to provide a 3-5 minute live broadcast video of a real person on camera to quickly generate a super-fidelity digital human anchor. Without complex hardware support, a mobile phone and a computer can start broadcasting, which saves the expenses of live broadcast operation and supporting software and hardware, and greatly reduces the technical threshold and operating costs for small store merchants to carry out short video and live broadcast with goods.
A digital human is not just a lifelike “anthropomorphic machine”, but also an intelligent anchor who can “listen, speak, and interact”. With the help of a large library of digital human templates, small store merchants can customize the image and dubbing of digital human anchors according to individual needs, so as to enhance the fun of the live broadcast room. Relying on super artificial intelligence computing power, digital human anchors can live broadcast 7â??24 hours a day, and can also generate live marketing optimization scripts with one click according to merchant needs, support real-time product explanations in the live broadcast room, user Q&A, and guide consumers based on real-time field control data Follow, snap up, seckill, grab coupons, etc., so that Wanqian Xiaodian has a “24-hour online artificial intelligence live broadcast room”.
Since December last year, Nanjing’s “Small Store Program” has benefited more than 100,000 urban small stores. As the city’s retail, catering, tourism and other consumer industries basically returned to normal, Nanjing’s development of small stores has shifted from restorative policy support to a new stage of planning guidance and in-depth empowerment, allowing small stores to go from “slow down” to “hot” “.
According to the relevant person in charge of the Municipal Bureau of Commerce, as an upgraded version of the “Small Store Plan”, the “Millions of Digital People Entrepreneurship Plan” will be tried first in small urban stores with a large number of areas. From multiple dimensions such as technology, manpower, and capital, Effectively lower the threshold for small start-up stores to develop online and attract customers, and fully stimulate the innovation and entrepreneurial vitality of small store practitioners. Next, gradually promote applications in fields such as cross-border e-commerce, expanded opening up of the service industry, and integration of “two industries”, and strive to serve about 2,000 business merchants and about 200,000 digital people within one year, and the number of digital people within 3-5 years Reaching 1 million, providing surging “digital intelligence” to promote the deep integration of digital technology and the real economy.
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