The 2022 “China Virtual Digital Human Influence Index Report” is released
On February 21, the Media Big Data Research Center of the State Key Laboratory of Media Convergence and Communication of Communication University of China (hereinafter referred to as the “State Key Laboratory”) jointly released the second issue of The “China Virtual Digital Human Influence Index Report” (hereinafter referred to as the “Report”) provides an in-depth analysis of the current status and challenges of the development of the domestic virtual digital human industry in 2022, and presents the data research and insights of 151 head virtual digital human samples.
The “Report” first mentions ” digital memes “, extends the definition of virtual digital people, and combines the physical, vocal, and behavioral characteristics of virtual digital people with the “personal” data, behavioral habits, preferences, and behaviors left in the digital world. Features, etc. are classified as “digital memes”, and the information, homology, stability, uniqueness, variability and other characteristics of digital memes are proposed, which provides a theoretical basis for in-depth research and operation of virtual digital humans. At the same time, the research group optimized the index and upgraded “innovation power” to ” product power “. The core indicators of “virtual digital human influence” are composed of product power, communication power, and social power. In terms of product power, the research team will disassemble in detail the two major elements of “technology” and “art” that play an important role in the product power and vitality of virtual digital humans, and is the first in the industry to propose an evaluation model and classification for technology and art This method promotes the standardization of virtual digital human product evaluation.
On the industry side , the virtual digital human industry will develop rapidly in 2022. According to the data provided by Tianyancha for the “Report”, there are more than 587,000 virtual digital human-related companies in my country, and more than 278,000 virtual human-related companies will be established in 2022, an increase of 41.4% compared to 2021. In terms of the registered capital of enterprises, nearly 80% of the enterprises have a registered capital of less than 5 million yuan; in terms of the establishment time of enterprises, more than 80% of the relevant enterprises were established within 3 years, and 44.9% of the enterprises were established within 1 year. According to the analysis of the “Report”, the reasons for the growth of virtual digital humans against the trend include the escort of the “central-ministerial/provincial-city” policy network, the growth of investment in enterprises and industries against the trend, the rapid mining of “virtual digital human +” scenarios, and AIGC And other technologies have brought new momentum to the industry; at the same time, problems such as homogeneous competition, difficulty in continuous operation, industry standardization and lack of versatility have also become challenges for the development of the industry.
Through the influence index model and data analysis of virtual idols, virtual anchors, and digital employees, the three most widely used virtual digital human beings, the “Report” believes that in 2022, giant companies will stop operating virtual IPs and conduct “proofing” demonstrations. With the participation of the company, my country has presented a complete virtual digital human industry chain; at the same time, in the operation of virtual digital humans, the phenomenon of “daughter country”, cross-border and multi-dwelling phenomena, and the Matthew effect have begun to appear.
In the ” Expert Opinions and Development Prospects ” section, China Central People’s Broadcasting Corporation, Tencent, NetEase, Kuaishou, HKUST Xunfei and other industry organizations shared the cutting-edge exploration of virtual digital humans in the report; Shen Hao, Yu Guoming, Lu Xin, Scholars, investors, and industry experts such as Wang Sheng, Zheng Yi, Chen Junhong, Fu Yingna, Cheng Weizhong, and Cai Bo provided cutting-edge industry information in the report on technological development, art value, key scene applications, and industry comparisons between China and foreign countries. insight. The “Report” believes that from digital humans to “smart humans”, generative AI escorts the evolution and commercialization of virtual digital humans, “virtual digital humans +” has become a new driving force for industrial digitalization, “virtual assets” and the rise of their creators’ ecology, It is a foreseeable recent industry trend that industry supervision and governance laws and regulations need to be deepened urgently.
Professor Shen Hao, the Chief Scientist of the Media Big Data Research Center of State Key Laboratories, served as the general consultant of the Report. He said: “Generative AI will inject the ‘most powerful brain’ into the virtual digital human, making it a media ladder in the parallel world and a The digital identity ID in the era of media convergence will redefine the way humans interact with artificial intelligence and the metaverse digital world.
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