**Live broadcaster to be laid off? Digital Human 24 hours live broadcast selling goods non-stop**
Are you sure the anchors in the live broadcast room you brush up with everyday are real? Recently, the live broadcast of digital people has become the “new favorite” of many live broadcast rooms. How did this “beating worker” who can live broadcast 7×24 hours a day come into being?
Digital human live broadcast is a live broadcast method that uses digital human technology to transmit the image, voice, expression, and action of a real or virtual person to a virtual reality environment in real time through video, so as to achieve real-time rendering, control and interaction with the video. .
Liu Wei, the founder of Hualian Digital Technology (Hangzhou) Co., Ltd., said that as long as the customer transmits a 1-2 minute video of a real anchor, he can learn the movements, expressions and voices of the real person through artificial intelligence analysis, and then perfect the digital model, and then render it by computer for 3 hours. Or so, a digital human is born.
Digital human live broadcast can provide a low-cost, high-efficiency, high-quality live broadcast method for e-commerce platforms. It can realize live broadcast around the clock without human operation and intervention. After accessing technologies such as ChatGPT and AIGC, it can automatically identify and answer users The problem.
Liu Wei believes that the digital human live broadcast is not to replace live broadcast, but to fill the vacancy of the current live broadcast trend with insufficient number of anchors through technology.
https://zjnews.zjol.com.cn/zjnews/202303/t20230329_25575718.shtml