**Cultural tourism virtual digital human ushers in a new opportunity for development**
The AI â??â??upsurge brought by ChatGPT has brought new opportunities for virtual digital humans to upgrade and develop, and it has also drawn attention to virtual digital humans again. The construction of a virtual digital human is inseparable from the external image, inner soul and virtual scene. The virtual digital human embedded with generative AI is equivalent to being injected with a soul and has achieved a brain upgrade. Expect more.
According to the “Virtual Digital Human In-depth Industry Report”, the overall market size of virtual digital human in my country will reach 270 billion yuan in 2030. In the cultural tourism industry, virtual digital humans bring fresh experiences to users by virtue of their comprehensive strengths in technology, influence, and activity, and accelerate the integration of the cultural tourism industry into the virtual world.
At present, many cultural tourism projects have launched their own virtual digital human beings, presenting the culture of IP in scenic spots vividly in front of tourists.
The National Museum has launched a digital employee ” Ai Wenwen “. Relying on digital twin technology, through bone binding, motion capture, cloth and hair calculation and other technologies, the static digital model can truly “live”, and then use 3D and real-scene video synthesis Rendering technology, as well as the accurately restored three-dimensional perspective space relationship, allow Ai Wenwen to enter the real scene.
Yunnan launched the first virtual person “Colorful Cloud”, which connects Yunnan cultural tourism with the metaverse, and spreads Yunnan culture to the world in a richer way of communication and interaction through the combination of virtual and reality.
Ban Zhao, the digital human of Guangzhou Qiqiao Cultural Museum, is designed as an ancient girl with a double bun. He acts as a virtual commentator in the metaverse, leading the audience to roam the exhibition hall, telling about the intangible cultural heritage and folk culture behind traditional Qiqiao handicrafts story.
The virtual digital human has gradually moved from a new technological innovation to a large-scale application. The development of AI will expand the application field of virtual digital humans, reduce costs, and improve liquidity. The virtual digital human will provide high-quality services in the virtual scene of many cultural and tourism projects, and promote the development of the cultural and tourism industry.
The development of science and technology provides a new direction and unlimited possibilities for the development of the cultural tourism industry. On May 19, 2023, the TECT2023 Digital Culture and Tourism Forum will be held at the Guangzhou International Travel Exhibition, continuing the core topic of “Strong Empowerment with Technology, New Track for Cultural Tourism”, and once again focusing on the digitalization of the cultural and tourism industry from a technological perspective , to discuss with senior experts from the cultural and tourism circles, scientific and technological circles and academic circles how to use scientific and technological means to achieve high-quality development of cultural and tourism. At the same time, the “TECT2023 Digital Culture and Tourism Theme Report” co-authored by Porda Media (China), Ipsos China Consumer Technology Research Institute, and Hannover Milano Fairs will also be released on the forum. By interpreting the policy background and analyzing the current status of the industry , Investigate actual cases, and discuss the trend and direction of digital upgrading of the cultural tourism industry. Let us look forward to the TECT2023 Digital Cultural Tourism Forum and seize new opportunities for the integration and innovation of digital cultural tourism.
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