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**Metaverse is hot, and virtual humans enter the marketing “battlefield”**
With the explosion of metaverse dividends and the maturity of the simulation effect of virtual technology, the virtual human market is also growing.
According to data from iiMedia Consulting, in 2021, the scale of China’s virtual human-driven industry market and core market will be 107.49 billion yuan and 6.22 billion yuan respectively, and it is expected to reach 640.27 billion yuan and 48.06 billion yuan in specific25 , showing a strong growth trend.
In an information society where technology continues to develop, the virtual human market has great potential, which allows many brands to see another possibility of marketingâ?? choose or create a virtual human IP that suits their own brand, link consumer groups, break thou less and realize Broken growth .
On the one hand, due to inherent attributes such as technology and topicality, virtual humans are more likely to become a marketing hotspot in the short term. At the same time, since avatars are mainly aimed at young audiences, brands choosing to cooperate with avatars IP can make the brand cooler and younger, and it is easier to stimulate the potential psychological needs of young consumers and form emotional resonance.
On the other hand, the brand and the virtual human IP carry out joint marketing, and the virtual human can carry out secondary creation according to the characteristics of the brand. While retaining the characteristics of the virtual human IP itself, it actively adapts to the brand characteristics and customizes the brand in line with its tonality and style. Image and content, fully participate in all aspects of brand promotion and marketing.
Many brands are already trying joint marketing between brands and virtual human IPs. For example, Wang Rong, a digital person in the Chinese music scene, spoke for the virtual clothing of the national fashion brand RIC , and Wang Rong, a digital person, launched a concert tour to help RIC brand communication.
Digital Human Wang Rong is an IP in Star Fan Universe, and Star Fan Universe is an all-star-themed sci-fi superhero IP created by the team led by Wang Xin, the founder of Sharing Times. Real stars are transformed into two- dimensional superheroes, bringing together hundreds of people from all over the world. Well-known film and television music sports stars, integrating hundreds of top traffic cartoon IPs across the country, is committed to building a leading brand in the global IP star all superheroes and generates traffic through film and television, animation, games, literature, music and other content and communicates with various offline Peripherals and channels are closely integrated, andThe goal is to become a super brand that runs through “content + product + community”, providing high-quality content for fans.
Sharing Era is the operator of Chinese cultural/celebrity/star digital IP platform, which integrates the functions of domestic IP overseas authorization, domestic/foreign IP introduction, digital collection development and transaction, and cultural and creative product co-branding. Up to now , Sharing Times owns digital assets of 1000+ celebrity/star digital copyrights, 3000+ cartoon virtual idol IPs, national cultural tourism IPs (Forbidden City, China Aerospace, national and provincial museums, paintings of famous artists, etc.), and is committed To the development of digital culture Protection, development, utilization and empowerment and upgrading of cultural industries .
It is reported that Sharing Times has signed a strategic cooperation agreement with Ink Universe (Beijing) Technology Co., Ltd. The sharing era will bring more than a thousand celebrities and star avatars to the ink universe. This cooperation will create an all-scenario free metaverse platform focusing on metaverse + celebrities, stars, virtual star digital assets, and content creators.
In the process of exploring the metaverse world, the commercial value of virtual humans is being continuously explored, and the various functions of virtual humans are becoming more and more prominent. Let us stay tuned for the development trend of virtual characters in brand marketing in the future.
https://www.sohu.com/a/666585393_120785384
https://www.sohu.com/a/666585393_120785384