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**Wanda Group Introduces AI-Powered Digital Humans for News Broadcasting, Live Sales, and Tour Guide Services **
Wanda Group has introduced its first batch of “digital humans,” capable of being digital anchors, live sales promoters, digital tour guides, and customer service representatives. The project uses AI technology to enable various business applications.
The digital humans, based on anchor Siqiao’s image, use the latest digital avatar and voice cloning technologies. With the help of AI language models, they can interact in real-time and answer questions. Digital human Xiaoqiao serves as the group’s main anchor for news broadcasting and live sales, while Xiaodan and Xiaoyan are digital tour guides for Danzhai Town and Yan’an Red Street, introducing local food and attractions to consumers.
AI applications like ChatGPT, Wenxin Yanyan, and Tongyi Qianwen have been gaining popularity, providing businesses with more capabilities. Wanda has been a pioneer in applying AI technology to new media communications and cultural tourism services.
Traditional news broadcasting requires a human presence, makeup, costume coordination, and lighting setup, while digital anchors can report news anytime, anywhere, with just a text script, saving resources and increasing efficiency. Digital humans that can interact with users in live broadcasts have become possible with the integration of Wenxin Yanyan features. AI-powered digital human live broadcasts can also address the issue of long-duration streaming, making 24-hour non-stop live broadcasts the norm.
Real-time online digital tour guides can cater to individual needs and answer various questions as long as they have the required information. Integrated with Wenxin Yanyan and ChatGPT features, these digital guides can engage in casual conversations with tourists. As they are available online, thousands of digital tour guides can serve multiple visitors simultaneously, improving service quality and significantly reducing labor costs.
Wanda Group plans to further introduce a series of digital human services, including official digital customer service representatives.
https://finance.sina.com.cn/tech/roll/2023-05-06/doc-imysvwis2942412.shtml
https://finance.sina.com.cn/tech/roll/2023-05-06/doc-imysvwis2942412.shtml