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**19th Cultural Expo Introduces AI-driven Digital Humans for Live Streaming **

At the 19th Cultural Expo, AI applications were a major highlight, embedded in all corners of the main venue to recommend exhibit features, broadcast news, forecast transaction activities, and highlight exhibition booths to audiences at all times. For the first time, digital humans were utilized at the expo.

Tang Bailong, the Director of the Network Operations Center of the Expo Company, stated that during the expo, they will use AI technology from Shenzhen Laihua Technology and Nanjing Silicon-based Intelligent Technology to produce over 100 short videos for news broadcasts, exhibit introductions, etc., which will be distributed online. At the same time, they will create several digital humans for Shenzhen Newspaper Group, Shenzhen Radio and Television Group, and the Expo Company, etc., and carry out 9 hours of uninterrupted live streaming every day for 5 days, which is expected to bring billions of views and discussions online.

According to Tang Bailong, digital human anchors were introduced to this Cultural Expo for several reasons. First, compared to human live broadcasting, digital human live streaming can greatly reduce operational costs, eliminating the need for additional expenditures such as live broadcast venues, makeup artists, clothing, etc., and also reduce manpower and material resources. Second, there is no time and space constraint. Digital human live streaming can realize 7Ã?24-hour playback, greatly reducing the physical burden on the anchor due to work intensity.

Third, the image content is controllable. Digital human live streaming can freely switch elements such as image, voice, and scene according to merchant and user needs, maintain a stable image, fresh content, and is not affected by external environments and emotions, accurately grasping the live broadcast duration and content, and precisely controlling the live broadcast effect.

Lastly, the interactivity is strong. Digital human live streaming can carry out real-time intelligent interaction, answer user questions and needs online, make product recommendations according to user psychology and purchase intentions, thereby improving the stickiness and participation of the event.

These digital humans are a one-to-one human replica created through 3D modeling, animation technology, and other means, with a three-dimensional and realistic digital image. They use natural language processing, image recognition, pose recognition, and other technologies to interact with users in real time, primarily appearing as professional hosts.

These digital humans are still in training and are expected to enter the venue for testing in early June. They have a strong 3D and realistic digital image created through 3D modeling and animation technology and are usually professional hosts. They use natural language processing, image recognition, pose recognition, and other technologies to interact with users in real time, carrying out 9 hours of uninterrupted live broadcasting every day for 5 days during the expo.

http://sz.people.com.cn/BIG5/n2/2023/0530/c202846-40436211.html

http://sz.people.com.cn/BIG5/n2/2023/0530/c202846-40436211.html