#genexyzworld
Virtual influencers are becoming increasingly popular in marketing, with brands like Prada and Calvin Klein working with renowned virtual figures like Lil Miquela. This trend is emerging in Indonesia, which hosts AI-based meta-human roles such as immigration officials at Soekarno Hatta Airport and virtual news anchors on TV One. Genexyz, a startup that creates meta-humans and constructs narratives around them, suggests the increasing importance of AI and meta-humans in the creative industries. The co-founder of Genexyz, Belinda Luis, discussed the future of these virtual beings and the role of AI in an interview with The Jakarta Post’s Yohana Belinda.
https://www.thejakartapost.com/business/2023/05/30/executive-column-genexyz-gives-meta-humans-central-role-in-marketing.html