#metapopstarcom #garethreptoncouk
**Meta Pop Star**, a venture by Gareth Repton and Guy Allon, specializes in creating digital pop stars known as “Meta Stars.” Their strategy involves featuring these digital avatars in films, games, and on social media. The highlight project is a feature film starring digital pop star Anjela Pop, set for a summer 2024 release, using LED and Unreal Engine for CG and characters. These digital avatars will also be playable characters in Fortnite games and will maintain an active social media presence. With a vision of releasing a film every year starting from 2024, the company aims to turn these digital avatars into influencers for social media marketing and other media applications.