Skip to content

Meta-Guide.com

Menu
  • Home
  • About
  • Directory
  • Videography
  • Pages
  • Index
  • Random
Menu

1688419317

Posted on 2023/07/14 by mendicott

A new journal article by Li, Pierre and Karen in the **Journal of Hospitality and Tourism Research** investigates the use of virtual influencers in tourism marketing. Virtual influencers, who are computer-generated characters with significant social media followings, present several advantages over human influencers, such as the ability to work non-stop with multiple brands and not being restricted by physical boundaries. They have already seen widespread use in beauty and fashion industries, and their use in the tourism industry is growing. The study found that social media users generally respond positively to virtual influencers in tourism-related posts, especially when ethical concerns are addressed. The success of virtual influencers also depends on the perceived human likeness and a focus on tourism elements rather than self-promotion.

  • Meta Risks Repeating the Mistakes That Led to the First AI Winter
  • Meta’s $250 Million Hire Signals the Militarization of Elite AI Research
  • Why Meta’s Billion-Dollar Offers Failed to Lure Mira Murati’s AI Team
  • Meta Cries Uncle, Marcus Endicott Reinstated after 55 Days in Facebook Jail
  • Zuckerberg Emerges as Murdoch 2.0 in the Age of Algorithmic Power

Popular Content

New Content

 

Contents of this website may not be reproduced without prior written permission.

Copyright © 2011-2025 Marcus L Endicott

©2025 Meta-Guide.com | Design: Newspaperly WordPress Theme