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**Wondershare Filmora Desktop Version Launches, Empowering Cross-Border Sellers with AI Marketing**
Wondershare Technology, a publicly listed company in China, has released its Wondershare Filmora video editing software for Windows desktop. The software offers new features such as AI-powered character search and voiceover editing, canvas editing, and real-time video preview. It aims to meet the needs of cross-border sellers in creating engaging videos. The desktop version allows users to edit projects created on the mobile version and export videos, providing a convenient and efficient video editing experience.
The desktop version of Wondershare Filmora includes over 80 pre-designed characters, allowing users to search and apply desired characters to all scenes with one click, significantly improving the efficiency of creating character-based videos. It also supports inserting pauses in character voiceovers, making the voices more realistic and nuanced.
In terms of video editing, the desktop version of Wondershare Filmora allows users to import local images, music, and video materials. It supports multiple selection and copy-paste of materials, as well as one-click setting of material animations and timing. Users can undo and redo their actions and preview the video effects in real-time. The overall functionality of the desktop version is more powerful, resulting in smoother and more dynamic videos.
On June 10th, Wondershare Technology showcased the new desktop version of Wondershare Filmora at the Cross-Border E-commerce Mid-Year Communication Conference hosted by the Southern China Cross-Border Research Alliance. The company set up an experience area at the event, attracting many cross-border sellers who were impressed by the software’s ability to revolutionize the video creation process and enhance marketing video production efficiency and vividness.
During the conference, Kelly, the head of brand marketing at Wondershare Technology, delivered a keynote speech titled “Leveraging AI in Global Commerce to Boost Sales on TikTok.” Kelly emphasized that TikTok has become a new gateway for overseas consumers to search for products and has shown its influence in driving sales. However, cross-border sellers on TikTok face challenges such as difficulty in finding foreign actors for live-action videos, lack of authenticity without real people appearing in the videos, difficulties in maintaining continuous content updates, long content production cycles, and high production costs.
As a next-generation AI-driven video editing software, Wondershare Filmora integrates AI, virtual characters, and short video editing technologies. It was initially launched on Android and iOS mobile platforms in March and supports three AI creative service modes: AIGC-generated “real foreigners” digital characters, personalized twin digital characters, and customized “foreign models” digital characters. It is the first AI video editing software in China that provides cross-border digital character services for various scenarios.
With a wide range of digital character options, over 100 templates, 100,000+ resources, and more than 120 languages for voiceovers, Wondershare Filmora helps TikTok cross-border sellers overcome workflow limitations, time constraints, and team weaknesses to achieve efficient AI marketing and boost product sales. Sellers can create short videos with text content within minutes, and the production cost per video is only a few yuan, which is expected to save more than 90% of the budget. It is particularly suitable for creating marketing videos for product introductions, promotional activities, ad placements, product recommendations, and brand promotion.
Wondershare Technology, the creator of Wondershare Filmora, is a publicly listed company in China that has a wide product coverage in the digital creative software field, substantial revenue, and a high level of globalization. It is also the largest creative software company for overseas markets in China, with over 20 years of experience in the global market and business operations in more than 200 countries and regions. It has accumulated over 1.5 billion users globally, with nearly 100 million monthly active users, and is considered the Chinese version of Adobe.
In the era of AIGC, Wondershare Technology has established a team of 100 experts dedicated to the research and exploration of AI technologies in the fields of images and videos. The company’s overseas flagship products have integrated Azure OpenAI services. Products such as Wondershare Filmora, Wondershare PDFelement, EdrawMax, EdrawMind, Mockitt, and others have incorporated AIGC capabilities. In the field of digital painting, Wondershare Technology has also launched the world’s first interactive “Edraw Painting” AI drawing software. Currently, Wondershare Technology is fully committed to AIGC and aims to become a leading enterprise in the AI software era by leveraging the disruptive power of artificial intelligence.
https://china.qianlong.com/2023/0712/8069455.shtml
https://www.wondershare.com/