**BGI Genomics Introduces Digital Employee Dong Yinyin**
Recently, BGI Genomics welcomed a digital employee named Dong Yinyin. Dong, joining the company’s terminal business department, is reputed to be capable of writing video scripts and commanding live streaming, mainly focusing on popular science communication, and is dedicated to bringing genetic technology to ordinary households.
On her debut on July 13, Dong made an appearance with two popular science short videos. In the videos, the digital persona of Dong Yinyin, dressed in BGI Genomics uniform, showed a sweet and steady temperament. In her scientific explanations, Dong broke away from the traditional AI characteristics of stiff expressions and rigid voices, and was able to express natural and lively expressions and movements, presenting warm and influential content.
At first glance, without clarification, Dong Yinyin looks like a real person. Traditional digital humans are often animated figures created by animation technology and 3D modeling, but Dong Yinyin is indistinguishable from a real person. It is understood that the creation of Dong Yinyin was not easy, requiring over a month of model selection, live-action shooting, slicing, digital modeling training, cloning digital human image generation, and further synthesis and detail refinement.
Digital employees are not new and have been used in financial services, e-commerce hosts, fast-moving consumer goods brand ambassadors, etc., but applying digital humans to the field of genetic testing popular science is an industry first.
Genetic technology is often seen as a complex and hard-to-understand field that the general public has difficulty comprehending. How to make genetic testing more accessible? Videos are perhaps the most suitable medium for current user preferences. However, short video creation often requires significant resources and manpower in planning, shooting, and editing. Digital human technology could potentially break through the efficiency ceiling of genetic testing video popularization.
Therefore, BGI Genomics is trying to leverage the power of AI to create a friendly and entertaining science communicator – Dong Yinyin. With her high-quality, efficient content production capabilities, she aims to explain complex concepts in an easy-to-understand way, encouraging more people to focus on health and genetic testing.
The biggest tag on Dong Yinyin is “super productivity”. By inputting a prepared text script, a video comparable to a real person can be generated in just 2-3 minutes, without any shooting or equipment, with one-click production.
While many people perceive digital humans as soulless entities existing in digital space, Dong Yinyin has a unique “soul”. Not only does she excel in short video creation, she can also host long live broadcasts, and respond quickly to live chat questions, facilitating seamless communication.
BGI Genomics has always been committed to making the seemingly unattainable genetic technology accessible to ordinary households. Regardless of tightly linking technological innovation with public welfare or creating cost-effective home self-sampling C-end products, it is all done to realize this vision.
However, genetic testing, which heavily relies on science popularization and service, remains a challenge due to its complexity and high knowledge barrier. The powerful knowledge reserve, high production efficiency, and high tolerance of digital humans may help break through this barrier. The birth of Dong Yinyin is a strong attempt by BGI Genomics to open the door of genetic testing to ordinary people.
In the future, Dong Yinyin will use short videos and live broadcasts to focus on fields such as reproductive health, cancer prevention, chronic disease management, and parent-child identification, using simple and easy-to-understand language to present complex genetic science concepts, making genetic testing truly integrated into everyone’s healthy life.
Currently, the popularity of digital humans is on the rise, and being a science communicator is just a small step for BGI Genomics into the AI field. We look forward to Dong Yinyin playing an important role in customer service, report interpretation, genetic counseling, and other fields in the future.
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