At the 151st Open, **NTT Data** showcased “Lottie,” an AI-powered digital human technology aimed at enhancing fan experience and promoting NTT’s advancements. “Lottie” uses a GPT middleware for ethical checks and to avoid bias, accessing live data collected from sensors, drones, and cameras during events like the Open. The technology integrates multimedia, creating an engaging offering that combines digital and human interactions, representing the future of customer service across industries. This technology is similar to that used for the NTT Data Wall, and both are integrated into the same data platform. NTT Data’s various digital human personas for roles like sales agents, receptionists, librarians, and sports promoters, serve to enhance viewer experience at events.