This article discusses the potential of digital humans – virtual 3D models that mimic human behavior, cognition, appearance, and interactive capabilities – in modern business. Digital humans can serve various roles such as virtual assistants, influencers, companions, or NPCs, potentially transforming customer service, marketing, and training.
The author highlights several benefits of digital humans, including their ability to explain complex instructions, provide personalized demonstrations, and build trust through visual/audio cues. They can automate routine tasks and offer customization options, providing efficiency and cost-savings.
However, the use of digital humans is not without ethical concerns. Potential issues include data misuse, job displacement, and the risk of dehumanization. There’s a need for ethical guidelines and responsible innovation to ensure that these virtual entities enhance rather than replace human relationships.
The author also discusses various types of digital humans and their potential applications:
1. **Virtual Agents**: These digital humans handle one-time tasks across multiple users, like customer service or employee training.
1. **Virtual Assistants**: Designed to develop personal relationships with users over time, these AIs can attend meetings or offer support in sensitive situations.
1. **Virtual Influencers**: These digital humans, like Lil Miquela, connect with customers as relatable spokespeople for marketing purposes.
1. **Virtual Companions**: Rather than task efficiency, their purpose is to provide ongoing emotional support and enrichment. They can be used for education, mental health support, or elderly care.
1. **NPCs in the Metaverse**: Digital humans used as non-playable characters can create an authentic sense of place in virtual realities, enhancing the user experience.