#tiktokcom
In 2023, virtual humans have gained significant traction, with figures like Lil Miquela becoming mainstream icons. While the West sees a trend of real humans mimicking virtual characters on platforms like **TikTok**, China experiences a surge in AI-generated virtual influencers within e-commerce. Leading tech firms like Tencent and Baidu have developed platforms to produce low-cost virtual anchors, with brands such as Shiseido already incorporating these virtual influencers into their marketing campaigns. Amidst debates on their longevity, the rise of livestreaming and high costs of human anchors hint at virtual humans becoming a staple in China’s e-commerce scene.
https://jingdaily.com/virtual-human-livestreams-china-npc-creators/