#genexyzworld
Indonesia is witnessing a surge in the use of metahumansâ??AI-infused digital avatarsâ??in various industries, especially in marketing. These computer-generated avatars, designed to exist in virtual realities, are becoming influential figures in the advertising and influencer spaces. The government’s National Strategy for Artificial Intelligence for 2020-2045 supports this trend by emphasizing talent development and industrial innovation. Examples of these initiatives include **Jakarta-based Genexyz**’s creation of Laverda Salsabila, the world’s first virtual endorser with real-life deals, partnering with major Indonesian brands. Metahumans are being used in news and entertainment segments and are expected to have a significant role in bridging digital literacy gaps between large corporations and smaller businesses. Despite their promise, concerns are raised regarding the potential for these AI technologies to replace human jobs, and experts stress the need for employee training and widespread digital literacy.
https://www.ibtimes.com/ai-powered-metahumans-are-driving-indonesias-digital-transformation-3708919