#humantohumanes
**H2H (Human 2 Human)** is a marketing agency that delved into the creation of synthetic influencers. In 2019, they introduced Spain’s first virtual influencer, David Backpacker, to gauge the viability of such influencers in Spain. David, who is portrayed as a 25-year-old travel enthusiast from Málaga, has gained traction on Instagram. The response to David was mostly positive, with interactions comparable to using voice assistants like Alexa. While LuÃs DÃaz, the CEO of H2H, recognizes that such virtual influencers might have a niche appeal, he anticipates growth in this sector, especially with the incorporation of artificial intelligence, allowing for more autonomous virtual influencers in the future.
https://compromiso.atresmedia.com/levanta-la-cabeza/actualidad/avatares-sinteticos-humanos-influencers-virtuales-ponen-mesa-nueva-forma-crear-comunidades-redes_2023090464b01ac8f786880001457eaf.html