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At the 2023 Cannes Film Festival, the London-based agency, **FutureDeluxe**, unveiled their pioneering work on AI-driven, procedurally generated avatars termed “Spirits.” Adam Samson, the creative technologist at the helm, detailed the vision behind these avatars: ensuring a persistent digital identity in a world where virtual experiences are scattered across myriad platforms.
The ‘Spirits’ initiative stands out not just for its innovative technology but its broad applicability, ranging from high-end CG renders to integration with popular gaming and proto-metaverse platforms. A highlight of their showcase allowed Cannes attendees to interact with these avatars in real-time, sans any cumbersome trackers or VR equipment. This was made possible by the synergy of Unreal Engine and cutting-edge motion tracking technology.
Samson emphasizes the collaborative potential between AI and human creativity. He believes AI is not something to be feared, but a tool that, when harnessed correctly, can augment human capabilities. This was evident in the Cannes demo, a space where virtual and physical realities blurred, promising transformative potential for brand activations and offering a tantalizing glimpse into interactive experiences of the future.
https://www.lbbonline.com/news/creating-ai-driven-avatars-for-cannes-film-festival