>> Yu, J., Dickinger, A., So, K. K. F., & Egger, R. (2024). **Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement**. *Journal of Retailing and Consumer Services*, *76*, 103560.
>> Yu, J., Dickinger, A., So, K. K. F., & Egger, R. (2024). **Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement**. *Journal of Retailing and Consumer Services*, *76*, 103560.