#brudfyi #mediamonkscom
**BMW’s iX2 Campaign: Bridging the Virtual and Real with Lil Miquela**
BMW has partnered with virtual influencer Lil Miquela for the promotion of its first all-electric vehicle, iX2. In a visually captivating campaign emphasizing the beauty of real life, Lil Miquela, who boasts 2.7 million Instagram followers, is depicted transitioning from the digital realm to the tangible world, embodying the experience and joy of driving the BMW iX2 and appreciating human existence. The campaign, spearheaded by BMW agency partner Media.Monks and directed by Stefanie Soho, resonates with BMW’s brand vision of â??Freude Foreverâ??. Highlighting the significance of authentic experiences amidst the rise of the Metaverse and artificial intelligence, the ‘Make it Real’ campaign will be showcased globally through digital and social media platforms.
https://www.lbbonline.com/news/bmw-and-digital-muse-lil-miquela-keep-it-real-for-ix2-electric-suv