**The UCPD (User Centered Product Design) research group at the University of Skövde** prioritizes user needs and expectations in their product design process. Through their research, they generate insights that foster the creation of tools and methods for designing more user-friendly products. One of their major research areas is digital human modeling, where they delve into the virtual representation and optimization of human behaviors and characteristics. This is supported by their studies in anthropometry to accurately depict real human diversity in the digital realm. Further, the UCPD group expands their research into industrial information design and the innovative field of smart textiles.