Afun Interactive is a South Korean startup founded in 2017 that develops digital humans for use in real-time 3D rendering, virtual reality, augmented reality, holograms, and AI-based media. It is best known for creating the virtual artist APOKI, a highly popular virtual influencer recognized as the top digital human in Korea by VirtualHumans.org. The company has received significant investment, including ?5 billion (around USD 4 million), to expand its dedicated digital human studio, hire technical staff, and support global content production. Afun Interactive’s digital humans are applied across entertainment, metaverse platforms, and live character performances. The company was also selected by the Korean Ministry of Science and ICT for its achievements in national R&D. Its core technologies include high-quality real-time 3D rendering and AI-based character animation.