ZEPETO, developed by Naver Z Corporation, is a leading global metaverse platform centered on customizable 3D avatars. It allows users to interact socially, play games, create digital content, and engage with virtual humans and virtual influencers. The platform has expanded into areas like blockchain, fashion, advertising, and entertainment, supporting the creation of avatars and environments using Unity and motion capture technologies. ZEPETO has hosted collaborations with celebrities and brands, facilitated virtual concerts and fan meetings, and enabled companies to use digital humans for marketing and retail. It is often referenced alongside emerging digital human technologies and is considered a major platform for Gen Z engagement in South Korea and globally.