Horipro, a prominent Japanese talent agency established in 1960, has expanded into the digital human space with its 2024 collaboration with Dentsu to create a virtual version of actress Rika Adachi. This marked Horipro’s first AI-generated talent and part of a broader initiative to explore synthetic characters for entertainment, communication, and metaverse applications. The project produced a highly realistic 3D avatar capable of real-time interaction and multilingual support, showcasing Horipro’s interest in extending talent representation into digital platforms. While Adachi’s digital twin remains the only publicly known example, the move reflects Horipro’s strategic shift toward leveraging AI and synthetic media in its talent management business.