Asobisystem, a Japanese entertainment agency known for producing artists like Kyary Pamyu Pamyu and the idol project KAWAII LAB., has recently been associated with digital human technologies. Their projects have generated public attention online, especially when involving popular gravure idols being turned into digital humans. While not focused solely on digital humans, Asobisystem's collaborations—such as with Kizuna AI and visual effects-driven music videos—highlight their growing engagement with virtual content, blending real-world talent management with cutting-edge digital and AI-based representation.