**Financial Education. Intesa Sanpaolo, with Xister Reply, launches a web series**
*The web series – The Next Advisor – is entirely virtual and uses digital human to deal with financial education issues*
Combining series, entertainment and financial education. It is with this spirit that â?? The Next Advisor â? arrives, a web series for Intesa Sanpaolo’s International Subsidiary Banks Division , which provides information on the potential risks of online fraud.
The project, branded Xister Reply , «was created to give the financial education contents of Intesa Sanpaolo’s International Subsidiary Banks Division a completely new look and in line with the new trends linked to the Metaverse», reads a note.
The series will soon be available in all markets
With a strongly futuristic flavor, the series was made in â??Unreal Engine 5 â? and features a Digital Human in the role of a cyber security expert.
The first episode, focused on phishing, is available online on the platforms of the banks involved in the International Subsidiary Banks Division.
Initially produced for Hungary, Croatia and Egypt, the series will soon be extended , in the respective languages, to the entire network of Group banks managed by the division.
xister reply metaverse
Each clip will have a different protagonist, adapted to the specificities of the individual country and the target audience.
An innovative model
The production technique is innovative: in giving life and voice to the Next Advisors , the company’s experts gave their contribution, who literally brought their know-how into the third dimension, wearing a particular suit for motion capture, thus participating in an active way in the creation of the format.
“This type of approach opens up endless possibilities in the creation of Brand content in which we can choose unusual narratives and brand ambassadors in the image and likeness of the brand we work with,” said Sarah Grimaldi, Executive Creative Director at Xister Reply .
https://www.aziendabanca.it/notizie/banche/intesa-sanpaolo-xister-reply