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**Pulse Nine’s virtual human Jane is running Pizza Hut Live Commerce on the 26th of last month.**
Virtual humans have even advanced to ‘mukbang’. He appeared on live commerce for over an hour and sold products in real time. Interest is high enough that over 1 million people watch the broadcast to see the natural appearance of virtual humans.
According to Pulse9 on the 9th, ‘Jane’, a member of the virtual idol group Eternity, appeared on 11st Live Commerce on the 26th of last month. Jane boasted a natural look that was hard to distinguish from the show host during the one-hour Pizza Hut Live Commerce. He also presented a ‘mukbang’ where he ate pizza, spaghetti, and corn salad himself. Currently, the cumulative number of viewers is 10.2 million. Previously, in July, she appeared on a live broadcast on Arirang International Broadcasting and YTN News, gathering topics.
Another virtual human of Pulse9, YT, also sold UGG through Shinsegae Live Shopping on the 3rd. Y.T is a virtual human created through collaboration between Pulse Nine and Shinsegae Group. The name means ‘Young Twenty (YT)’.
Jane and Waite’s advance into live commerce is characterized by 100% ‘live broadcasting’. Previously, Naver’s virtual human, SORI, also appeared on the beauty brand NARS Naver Shopping Live, but it was far from a live broadcast as it played a pre-recorded video.
This is possible by creating a virtual human through a 2D-based face swap method. A virtual human created by 3D modeling takes a lot of time and money to implement a face. In particular, there are still limitations in expressing moving images in ‘real time’. Pulse9 creates a virtual face based on hundreds of thousands of face photos and uses a method of synthesizing it on the face of the body model in real time.
In particular, ‘mukbang’ involves the act of covering the face, making it difficult to create a virtual human face. Pulse9 has improved the algorithm to express facial landmark information more realistically with Giba in Deep Real Live, an existing real-time face synthesis technology.
Park Ji-eun, CEO of Pulse Nine, said, â??Pulse Nine debuted the idol group â??Eternityâ?? in the live-action virtual human market where there was not much movement and showed fast-moving dances and songs. are collecting We look forward to seeing Jane and Waitee in the future.â?
http://mbiz.heraldcorp.com/view.php?ud=20221109000677